AWS MediaTailor Integration Plugin for Revive Adserver

AWS MediaTailor Integration Plugin for Revive Adserver is a robust solution designed to streamline the server-side ad insertion (SSAI) process for video content delivery. This plugin bridges the powerful ad decisioning capabilities of Revive Adserver with AWS Elemental MediaTailor’s dynamic ad stitching, enabling broadcasters, OTT providers, and digital publishers to deliver seamless, personalized ad experiences across devices.

With this integration, Revive Adserver can efficiently serve VAST-compliant ads directly to AWS MediaTailor, ensuring smooth content-ad transitions, precise tracking, and real-time monetization opportunities for live streams, on-demand content, and FAST channels.

Key Benefits:

• Seamless SSAI Workflow: Integrates Revive Adserver’s ad decision logic into MediaTailor’s manifest processing for smooth server-side ad insertion.

• Personalization & Targeting: Leverages Revive Adserver’s targeting rules to deliver tailored ad experiences based on user segments and device types.

• Cross-Platform Compatibility: Ensures ads are stitched directly into the content stream, eliminating client-side ad blockers and supporting consistent playback across mobile, web, CTV, and OTT devices.

• Simplified Configuration: Provides a user-friendly interface to map Revive VAST tags with MediaTailor’s ad decision server requirements, including custom macros and tracking parameters.

• Enhanced Reporting: Maintains Revive’s detailed tracking and reporting capabilities while supporting MediaTailor’s server-side metrics.

Core Features

• Dynamic VAST Tag Generation: Creates MediaTailor-compatible VAST URLs with custom session and tracking macros.

• Session Parameter Management: Automatically appends required MediaTailor variables such as session IDs, content sources, and playback positions.

• Macro Support: Supports insertion of real-time playback and user data into VAST tags for MediaTailor.

• Ad Tracking Integration: Facilitates beacon tracking and server-side reporting in alignment with Revive Adserver’s analytics.

• Failover Handling: Provides graceful fallback mechanisms for unfilled ad slots or ad server timeouts.

Technical Specifications

• Supports AWS MediaTailor manifest manipulation for HLS and DASH streams.

• VAST 2.0/3.0/4.0 tag support with Adpod compatibility.

• CDN setup in cloudfront to manage dynamic endpoints to streaming.

AWS MediaTailor Integration Plugin for Revive Adserver empowers video content owners to combine the flexibility of Revive’s ad serving platform with the scalability and seamless user experience of AWS MediaTailor’s server-side ad insertion. It is the perfect solution for publishers looking to optimize video ad delivery, improve ad viewability, and maximize revenue across platforms.