Overlay Ads in Video for Revive

Overlay ads are traditional banner-like ads that are placed in the bottom of streaming video. Generally they occupy 20% of video’s screen without disturbing user’s viewing experience. The overlay remains static, much like a traditional banner ad, while the video runs underneath it.

Features of this Plugin:

• Overlay video ads plugin for revive ad server supports VAST 2.0 and VAST 3.0.
• The plugin complies with the standard IAB guidelines.
• Plugin supports all video ad formats specified under VAST.
• All players (Flow player, Fluid player, JW Player, Brightcove, DaCast, BridTV, Video.Js, Cedato, WP Ad Player, Radiant Media Player...) compliant with VAST are supported.
• Create and manage ads with sequence of easy flow.
• Create a campaign with the different parameters.
• Track video response and ad engagement.
• Reports can be generated and exported in Excel format.
• Video delivery method - Third party VAST tags.

Supported Video Ad Formats:

• Non-linear Ads/ Overlay Video Ads - Supports text and image in the form of banner ads, that last from 10 to 20 seconds over the playing video.
• Companion Ads -Companion ads simultaneously display pre-roll ad and ad banner in the video player. The banner ads can redirect the user to the advertiser’s website when clicked on. Companion ads support standard image banner and rich media ads.
• Wrapper Ads -Wrapper ads serve third party video ads across all the VAST versions. A Wrapper is a response that provides a URI that the video player uses to call a secondary VAST response. The secondary response may be either another Wrapper or a VAST Inline responsive.

Reports:

• Advertising analysis report: Shows the breakdown of advertising for a particular advertiser or website by day, campaign and zone.
• Campaign analysis report: Shows the breakdown of advertising for a particular campaign by day, banner and zone.
• Conversion tracking report: A detailed breakdown of all conversion activity by advertiser or website.
• Campaign delivery report: Shows delivery statistics for all campaigns which were live during a specific period and highlight the campaigns which are under performing.

Third party tracking events:

• Click Tracking.
• Custom Tracking.
• Non-Linear Click Tracking.
• Companion Click Tracking.

Plugin benefits

• Adheres to the VAST 2.0 and VAST 3.0 guidelines specified by the IAB
• Easy to install and integrate with the revive ad server
• Capable of displaying third party ads
• Video response and ad engagement tracking helps in identifying the targeted audience.
• Various reports helps in business level decision making.

The limitation of this plugin is Overlay text and html type ads are limited in few players and so it is player dependent. Framework is required for swf overlay ads.