Overlay Ads in Video for Revive

The Overlay Ads plugin delivers banner-style overlay ads at the bottom of a streaming video from Revive Adserver, using third-party VAST tags. It is for publishers and networks monetising video players.

What it does

• Overlay, companion and wrapper ads are available alongside third-party VAST tags.
• VAST 2.0 and 3.0 are supported, with non-linear, companion and wrapper ads, so common demand tags can be used.
• Click, custom, non-linear click and companion click events are tracked, which supports campaign decisions.
• Reports break down results by advertiser, campaign and zone, with Excel export.
• Overlay text and HTML types depend on the player, so check the player's capabilities before launch.

How it fits your ad stack

Delivery works through third-party VAST tags with VAST-capable players. VAST is the IAB Tech Lab standard that tells a video player which ad to play and how; the current line is VAST 4.x, while this plugin names 2.0 and 3.0. SIMID is IAB Tech Lab's interactive ad interface and replaces the deprecated VPAID, and verification vendors measure viewability through the Open Measurement SDK.

Full feature details

Overlay ads are traditional banner-like ads that are placed in the bottom of streaming video. Generally they occupy 20% of video’s screen without disturbing user’s viewing experience. The overlay remains static, much like a traditional banner ad, while the video runs underneath it.

Features of this Plugin:

• Overlay video ads plugin for revive ad server supports VAST 2.0 and VAST 3.0.
• The plugin complies with the standard IAB guidelines.
• Plugin supports all video ad formats specified under VAST.
• All players (Flow player, Fluid player, JW Player, Brightcove, DaCast, BridTV, Video.Js, Cedato, WP Ad Player, Radiant Media Player...) compliant with VAST are supported.
• Create and manage ads with sequence of easy flow.
• Create a campaign with the different parameters.
• Track video response and ad engagement.
• Reports can be generated and exported in Excel format.
• Video delivery method - Third party VAST tags.

Supported Video Ad Formats:

• Non-linear Ads/ Overlay Video Ads - Supports text and image in the form of banner ads, that last from 10 to 20 seconds over the playing video.
• Companion Ads -Companion ads simultaneously display pre-roll ad and ad banner in the video player. The banner ads can redirect the user to the advertiser’s website when clicked on. Companion ads support standard image banner and rich media ads.
• Wrapper Ads -Wrapper ads serve third party video ads across all the VAST versions. A Wrapper is a response that provides a URI that the video player uses to call a secondary VAST response. The secondary response may be either another Wrapper or a VAST Inline responsive.

Reports:

• Advertising analysis report: Shows the breakdown of advertising for a particular advertiser or website by day, campaign and zone.
• Campaign analysis report: Shows the breakdown of advertising for a particular campaign by day, banner and zone.
• Conversion tracking report: A detailed breakdown of all conversion activity by advertiser or website.
• Campaign delivery report: Shows delivery statistics for all campaigns which were live during a specific period and highlight the campaigns which are under performing.

Third party tracking events:

• Click Tracking.
• Custom Tracking.
• Non-Linear Click Tracking.
• Companion Click Tracking.

Plugin benefits

• Adheres to the VAST 2.0 and VAST 3.0 guidelines specified by the IAB
• Easy to install and integrate with the revive ad server
• Capable of displaying third party ads
• Video response and ad engagement tracking helps in identifying the targeted audience.
• Various reports helps in business level decision making.

The limitation of this plugin is Overlay text and html type ads are limited in few players and so it is player dependent. Framework is required for swf overlay ads.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.