Parallax scrolling ad plugin
This plugin delivers parallax ad formats, where a background image appears and moves with the page scroll to give an impression of depth. Advertisers get an eye-catching inline format, and publishers get a display format they can sell beyond static banners.
What it does
- Reveals a background image as the page scrolls, which gives a standard inline slot a distinctive look.
- Responds to mouse scroll or touch, so the effect works for both display and mobile audiences.
- Shows the ad alongside the publisher's title on the same page, so the reader keeps context while the ad plays out.
- Tracks impressions and clicks on each delivery, so advertisers can follow delivery and performance per campaign.
How it fits your ad stack
The format is delivered as an inline ad within the page. Because parallax units depend on scroll position, viewability matters, and the MRC viewable impression standard for display is the usual reference. Teams running motion-heavy inline formats also review them against the Better Ads Standards from the Coalition for Better Ads.
Full feature details
The ‘Parallax scrolling ad Plugin’ for Revive Adserver helps deliver Parallax ad formats on mobile and display devices. Parallax ads are inline ads that show a piece of background image during a page scroll action. Parallax Ads use visual effects combined with 2D scrolling to create an illusion of depth and layers. They provide the viewer with a slick, stylish and elegant experience.
The current breed of web user is attracted to anything and everything that is different and entertaining. This has driven marketers to find new and unique ways to reach and discover their intended audience.
By delivering the parallax ads using the Parallax scrolling ad plugin for Revive Adserver, marketers can expect more engagement time and a better click through rate, compared to the traditional ad formats.
The Parallax scrolling ads plugin also allows the advertiser to track the delivery and the performance of their ad campaigns.
Parallax ad interactions
- Mouse scrolling or touch is used to visualize the effect of a parallax ad
- By scroll, the user can navigate both vertically and horizontally on the web page
- User can view the ad along with the publisher’s title in a same page
- Impression and clicks for the parallax ad will be tracked each ad delivery
Benefits
- Parallax ad formats are supported on most web and mobile browsers
- Provides an interactive user experience that is both vivid and unique
- Parallax ads intrigue the curiosity of the visitor and thus prolong the duration of their stay on the website
- These type of ads stimulate user interaction
- In-turn the Click Through Rate (CTR) has a reasonable hike
- Advertiser can track the delivery and performance of their ads.
Frequently Asked Questions
Included with every plugin
- Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
- 3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
- Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
- Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.
Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.
Common questions
Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.
What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.
Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.
