Advanced SSP plugin - GO LANG
Supply side Platform will coordinate the demand and distribution of ad inventory from advertisers , evaluate advertisers, set the bidding range, and place the content in real-time.Allows publishers to manage their ad slots as per the needs of specific audiences and advertisers.
A Supply Side Platform (SSP) plugin used by publishers to manage and optimize the sale of their online advertising inventory. Publishers use SSP plugin to connect with multiple ad networks, ad exchanges, and demand-side platforms (DSPs) simultaneously.
The primary goal of this plugin is to maximize the revenue generated from selling advertising space on their digital properties.
It comes with Golang RTB engine which provides you the fast and scalable RTB bidder designed for high traffic QPS support with better performance.
Ad formats supported :
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Web, Mobile banner, HTML, Native Image and Video ads VAST version 2.0 to 4.1 (Linear & Nonlinear).
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Video Media types: Mp4, webM.
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Linear Inline Video Ad: Skippable Ad, Companion Ad, Third party wrapper ads, HLS support, Ad Pod, VPAID.
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Nonlinear Video Ad: Overlay Image Ad.
Reporting :
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Create a comprehensive delivery report for demand partners by selecting specific Attributes, Events, and the desired data range.
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Attributes: Country, Ad Format, Deal, URL/Bundle, Device, Exchange, Sites, Zones.
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Metrics: Requests, Response, Wins, Impressions, Clicks, Win Rate %,Fill Rate %,CTR, eCPM, Revenue.
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Video Events: on start, create view, first quartile, second quartile, third quartile, complete, mute/unmute, full screen/exit full screen.
Plugin Highlights :
Supporting OpenRTB Versions 2.5 and 2.6, the Plugin is capable of integration with multiple OpenRTB Demand Partners (DSPs).
Separate js tag for ad delivery through the Golang algorithm.
Bid Encryption algorithm to enhance security for RTB bidding.
Supports bid request and response compression using GZIP, aiming to minimize network bandwidth usage for demand partners. Additionally, bid requests can be transmitted without Gzip compression as needed.
Validates the ads.txt file before sending the ad request to demand partners.
Supports bid request and response compression via GZIP to reduce network bandwidth usage for demand partners. Bid request can also be without Gzip compression also.
Validates the ads.txt file before sending the ad request to demand partners.
Extends support for private markets through Private Marketplace (PMP) and Deal object.
Provides the option to check GDPR, CCPA option at Zone level ensuring bid Request will be generated, also facilitating the transmission of TCF v2.0 consent signals to demand partners.
In addition to the dynamic objects, also supports additional static object in the Bid request.
It examines the ads.txt file to ensure that the domain has authorized the sale of inventory from a specific source.