The IAB pushdown ads plugin for revive ad server allows a user to display the ads in an elaborate manner where the ads will have image, logo, text area for product description, product image and teaser image.
The ‘IAB pushdown ads plugin’ for Revive Adserver allows user to display expandable ads on web pages. These ads are in an elaborate manner where the ads will have an image, logo, text area for product description, product image and a teaser image.
Initially the Ad Unit displays the teaser image of the ad and only when the user interact (Over/ Clicks) with the ad Expand vertical option, the ad would expand downwards and the webpage content would move to the bottom of the page.
The Web content is pushed downward to make room for Advertiser content
A close option is available on the expanded ad. By clicking on close the webpage would reset to its original position. Ad should collapse if the user clicks the close button. A special invocation code is provided to the user to enable pushdown ads, these ads can be in the format of jpg, png, gif and swf.
Benefits of this plugin
The advertiser can attract new customers and can earn more revenue.
The plugin supports both IAB standard sizes and custom sizes.
Given the size of the ad space, interactive creative can be delivered.
Frequently Asked Questions
What creative elements can an IAB Pushdown ad contain?
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It can include an image, logo, text description, product image, and a teaser image.
When does the expanded ad content become visible?
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The expanded, detailed content displays once the visitor opens the ad.
Is this ad format suited for storytelling-style creatives?
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Yes, its layered content makes it well suited to richer, story-driven creatives.
How is this different from a standard static banner?
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Unlike a static banner, it reveals additional detail and imagery on interaction.
Does the expanded ad permanently cover the page content?
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No, the pushdown ad expands without permanently blocking the page’s main content.
