The video-floor ad plugin for revive ad server works similar to rich media floor ad and allows the user to display a video. The floor ad is a fixed adhesion ad unit that floats at the bottom of the browser and remain persistently in the visitor view even when they scrolls the webpage.
The Video-floor ad plugin for Revive Ad server works similar to rich media floor ad but allows displaying a video.
The floor ad is a fixed adhesion ad unit that floats at the bottom of the browser and remain persistently in the visitor view even when they scroll the webpage. The plugin would display a banner with the video ad at the bottom of the page. The video ad can be expanded by hover over the mouse pointer. The ad unit disappears once the ad is completed.
Video close button is clearly visible on the collapsed and expanded panel of the ad unit.
The tracking events include
- Start
- 25% complete
- 50% complete
- 75% complete
- 100% complete
- Create view
- Accept invitation
- Collapse
- Expand etc.
The plugin generates a report for the video advertisement along with the tracking events. The user can then export the generated report in CSV format.
Benefits
The Video ad follows VAST 2.0 and VAST3.0 standards.
Video floor ad display both banner and video in a single advertisement
The plugin tracks the video ad and report the associated events
The user can export the report of advertisement in CSV format
Increased click rate and conversions
Frequently Asked Questions
What is the Video Floor Ad and how does it appear on the publisher's website?
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The Video Floor Ad is a floating adhesion ad unit that remains fixed at the bottom of the browser window while users browse the website. It combines both banner and video creatives within a single placement, ensuring continuous visibility even during page scrolling.
How does the video expand and what controls are available to the user?
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The video expands automatically when users hover over the collapsed ad panel. A close button is available in both collapsed and expanded states, allowing visitors to dismiss the advertisement at any time. The ad unit can also close automatically after video playback is completed.
What VAST standards does the Video Floor Ad plugin support?
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The plugin supports both VAST 2.0 and VAST 3.0 standards, making it compatible with a wide range of video creatives and third-party VAST tags from external video advertising platforms.
Does the plugin display both banner and video together in a single placement?
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Yes. The Video Floor Ad combines banner and video creatives within the same ad unit, enabling advertisers to deliver a richer and more engaging advertising experience from a single fixed-position placement.
What reporting does the Video Floor Ad plugin provide?
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The plugin provides detailed reporting for video ad delivery, including video tracking events and performance statistics. Reports can be exported in CSV format, enabling advertisers and publishers to analyze campaign results alongside standard impression and click metrics.
