Header Bidding Plugin with Advanced GAM Integration
This plugin links Revive Adserver, Prebid.js header bidding and Google Ad Manager (GAM) in one workflow. Publishers get header bids, GAM demand and direct campaigns competing for the same impression.
What it does
- More bidders compete for each impression, which is linked to higher CPMs.
- Bid floors can be set per ad unit so low bids do not win inventory.
- Reports cover auction results, bid responses, revenue and demand partner performance.
- GAM line items are managed programmatically through the GAM Line Creation API.
- Bidding is primarily client-side via Prebid.js, with timeout and bid floor settings.
How it fits your ad stack
An active GAM account is required, and GAM evaluates header bids against direct and programmatic campaigns. The plugin is not designed for AMP pages; contact the team for AMP requirements. Prebid.js is the open-source header bidding wrapper maintained by Prebid.org and Prebid Server runs auctions server-side, while AMP pages require ads in the AMPHTML ad format and standard client-side Prebid.js has limits there.
Full feature details
Revivesdservermod.com is thrilled to announce a significant upgrade to the Header Bidding Plugin for Revive Adserver with the Google Ad Manager Integration that will revolutionize your ad monetization strategy.
Advanced Bidding Capabilities:
Our enhanced plugin offers comprehensive integration with Google Ad Manager (GAM), providing you with:
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Dynamic Ad Replacement: Automatically replace existing GAM ads with higher-performing bids in real-time from Programmatic and Direct source.
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Simultaneous Auction Mechanism: Allow multiple demand partners to bid concurrently between the Header Bidding connected Bidders as well as GAM and Direct advertiser source maximizing the revenue potential.
Flexible Bidding Options:
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Client-Side Bidding: Conduct auctions directly in the user's browser.
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Server-Side Bidding: Reduce browser strain and improve page load speeds with the server side bid Handling.
Comprehensive Reporting:
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Receive detailed insights into:
• Auction Results.
• Bid Responses.
• Revenue Generation.
• Demand partner performance
Key Benefits:
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Increased Competition: Drive up CPM rates by enabling multiple Advertiser / Bidders to bid simultaneously.
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Flexible Demand Management: Easily control and optimize your ad inventory.
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Streamlined Line Item Creation: Programmatically manage line items through GAM Line Creation API.
Why New plugin?
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Eliminate traditional waterfall bidding limitations.
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Maximize ad revenue potential.
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Gain granular control over your programmatic advertising.
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Concurrent Bidding process with best Ad selection for Maximum Revenue.
Frequently Asked Questions
Included with every plugin
- Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
- 3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
- Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
- Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.
Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.
Common questions
Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.
What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.
Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.
