Scratch off Banner ads plugin for Revive Ad server allows the advertiser to create banner ads that can be scratched to reveal an underlying banner, usually a coupon or promo code.
Scratch off Banner ads plugin for Revive Ad server allows the advertiser to create banner ads that can be scratched to reveal an underlying banner, usually a coupon or promo code.
Scratch off ads is nothing but two banner ads stacked on top of the other, displayed at the same place at the same time on a page. One is the scratch me banner and the other banner is the one that contains the coupon or promo code. Only the banner at the top will be visible initially to the user.
Once the plugin is installed, the advertiser would be able to create new type of banner as scratch off ads; upload the two banners, one banner for scratch me banner and another one for coupon code banner. At the time of delivery, the ad tag is linked with the zone.
If the viewer moves the mouse pointer and drags it over the banner, it would perform the scratch action, which in turn displays the banner beneath revealing the code.
There is also an option to display the coupon code banner after a specified amount of seconds if no action is performed.
This ad format supports for Asynchronous ad tag and JavaScript Tag.
Benefits
Scratch off ads increase customer interaction with the ad
Viewers show increased interest in these ads compared to traditional banner ads
Provides an added visual appeal to the ad
Scratch-off banners induce curiosity among the user, thus in-turn help increase the CTR.
Frequently Asked Questions
What is a Scratch Off Banner Ad and how does a user interact with it?
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A Scratch Off Banner Ad is an interactive advertising format that allows users to scratch a banner using a mouse or touch gesture to reveal hidden content beneath. The experience resembles a traditional scratch card and encourages active user participation.
What type of advertiser content is typically revealed in a scratch off banner?
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Scratch off banners are commonly used to reveal discount codes, promotional offers, coupons, rewards, prize announcements, and exclusive deals. The hidden content approach creates anticipation and encourages users to engage with the advertisement.
Why are scratch off ads effective at increasing user engagement?
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The scratch interaction introduces a gamified element that captures user attention and creates excitement. By encouraging users to actively participate in revealing content, the format often generates higher engagement and stronger brand recall than traditional banner advertisements.
Is the Scratch Off Banner Ad format suitable for promotional and eCommerce campaigns?
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Yes. Scratch off ads are highly effective for eCommerce promotions, seasonal campaigns, loyalty programs, product launches, and special offers. The reveal mechanism helps motivate users to interact with the ad and discover promotional incentives.
How are impressions and interactions tracked for scratch off banner campaigns?
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The plugin records impressions when the ad is displayed and tracks user interactions through Revive Adserver's reporting system. Advertisers and publishers can monitor campaign performance using standard statistics and engagement metrics available within the platform.
