Advanced SSP plugin - GO LANG

The Advanced SSP plugin adds a Golang RTB engine to Revive Adserver so publishers can sell inventory to many DSPs, ad networks and exchanges at once. Publishers and networks can run their own supply side platform and maximise revenue from ad space.

What it does

• Multiple OpenRTB demand partners connect at once, which raises competition for each impression.
• Delivery reports by country, ad format, deal, device, exchange, site and zone include win rate, fill rate, CTR, eCPM and revenue, so yield can be tuned by segment.
• Private marketplace support runs through the PMP and Deal object.
• Formats cover web and mobile banner, HTML, native image and video; video includes VAST 2.0 to 4.1, linear and nonlinear, MP4 and WebM, skippable, companion, wrapper, HLS and ad pods.
• The publisher's ads.txt is validated before requests are sent to demand partners.
• Zone-level GDPR and CCPA options pass TCF consent signals to demand partners, with optional GZIP compression for bid requests and responses and bid encryption for RTB bidding.

How it fits your ad stack

The plugin supports OpenRTB 2.5 and 2.6. OpenRTB 2.6 is IAB Tech Lab's real-time bidding protocol and includes support for ad pods, and ads.txt and sellers.json (both v1.1) let buyers verify who is authorized to sell inventory, which matches this plugin's ads.txt check. For consent, IAB Europe's Transparency and Consent Framework v2.3 launched in April 2025, and IAB Tech Lab's Global Privacy Platform carries consent and preference signals, including US state privacy signals, through the supply chain.

Full feature details

A Supply Side Platform (SSP) plugin used by publishers to manage and optimize the sale of their online advertising inventory. Publishers use SSP plugin to connect with multiple ad networks, ad exchanges, and demand-side platforms (DSPs) simultaneously.

The primary goal of this plugin is to maximize the revenue generated from selling advertising space on their digital properties.

It comes with Golang RTB engine which provides you the fast and scalable RTB bidder designed for high traffic QPS support with better performance.

Ad formats supported : 

• Web, Mobile banner, HTML, Native Image and Video ads VAST version 2.0 to 4.1 (Linear & Nonlinear).

• Video Media types: Mp4, webM.

• Linear Inline Video Ad: Skippable Ad, Companion Ad, Third party wrapper ads, HLS support, Ad Pod, VPAID.

• Nonlinear Video Ad: Overlay Image Ad.

Reporting :

• Create a comprehensive delivery report for demand partners by selecting specific Attributes, Events, and the desired data range.

• Attributes: Country, Ad Format, Deal, URL/Bundle, Device, Exchange, Sites, Zones.

• Metrics: Requests, Response, Wins, Impressions, Clicks, Win Rate %,Fill Rate %,CTR, eCPM, Revenue.

• Video Events: on start, create view, first quartile, second quartile, third quartile, complete, mute/unmute, full screen/exit full screen.

Plugin Highlights :

• Supporting OpenRTB Versions 2.5 and 2.6, the Plugin is capable of integration with multiple OpenRTB Demand Partners (DSPs).

• Separate js tag for ad delivery through the Golang algorithm.

• Bid Encryption algorithm to enhance security for RTB bidding.

• Supports bid request and response compression using GZIP, aiming to minimize network bandwidth usage for demand partners. Additionally, bid requests can be transmitted without Gzip compression as needed.

• Validates the ads.txt file before sending the ad request to demand partners.

• Supports bid request and response compression via GZIP to reduce network bandwidth usage for demand partners. Bid request can also be without Gzip compression also.

• Validates the ads.txt file before sending the ad request to demand partners.

• Extends support for private markets through Private Marketplace (PMP) and Deal object.

• Provides the option to check GDPR, CCPA option at Zone level ensuring bid Request will be generated, also facilitating the transmission of TCF v2.0 consent signals to demand partners.

• In addition to the dynamic objects, also supports additional static object in the Bid request.

• It examines the ads.txt file to ensure that the domain has authorized the sale of inventory from a specific source.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.