Mobile SDK Viewability Plugin

Any creatives delivered must be seen by a real user for the campaigns to have an impact, change the perception and enhance brand loyalty. Mobile SDK Viewability plugin for Revive Adserver allows advertisers to know the impression count in every campaign in digital advertising targeting mobile users.

An impression is nothing but the view gained by a creative, when the user views a creative displayed on a mobile the impression count will increase for that particular creative.This plugins help advertisers to understand campaign effectiveness and reduce ad wastage to a great extent thereby leading advertising spend to be allocated to the most valuable media. With this plugin, marketers can understand the real brand value based on impressions delivered through each campaign.

What this plugin do?

• The plugin provides advertisers with precise metric reports detailing the number of times the creatives have appeared before the real user.

• At present impressions are calculated when the creative gets loaded on the mobile, meaning the creative may or may not be viewed by the user but still it will be counted as an impression.

• The plugin provides marketers with an opportunity to know the exact impression count (i.e.) impressions viewed by real users.

• The plugin ensures that impression count is added only when the creative is viewed by a real user and assists marketers in finding the exact impression count of every particular creative.

• This leads to increased impression count but in reality, advertiser doesn’t have any sure method to know if the impression is really viewed by a real user, thereby increasing ad wastage and revenue loss.

• The plugin ensures that impression count is added only when the creative is viewed by a real user and assists advertiser in finding the exact impression count of every particular creative.

• Viewability metric in digital advertising tracks ad impressions seen by a real user. The plugin makes sure that the impression of a creative will not be counted unless it is viewed by a real user.

• The plugin provides the admin options to define viewability percentage and time of banner to calculate the impression when a user views the creative.

• For example, A valid impression is calculated by the plugin whenever more than 30% (viewability percentage) of the ad is viewed by the user for 3 seconds (banner view time) of default time.

An ideal example of a faulty impression count is a creative placed on the bottom of the app screen. The user visits the screen but doesn’t scroll till the bottom of the app page to see the creative, without the plugin impression count will be added to the creative but with Viewability Ad plugin the fake count is restricted. Simply put, Viewability Ad Plugin measures whether the creative delivered is provided a chance to be seen by a real user.

The plugin provides marketers with precise metric reports detailing the number of times the creatives have appeared before the real user.  Creatives delivered must be seen by a real user for the campaigns to have an impact, change the perception and enhance brand loyalty. The plugins help marketers to understand campaign effectiveness and reduce ad wastage to a great extent thereby leading advertising spend to be allocated to the most valuable media. With this plugin, marketers can understand the real brand value based on impressions delivered through each campaign.

Supported Ad Formats

•   Banner 

•   HTML Banners

•   Text ads           

Benefits of the plugin

•   Reduce Ad wastage and improve ROI.

•   Access to data about creative on the user screen.

•   Optimized ad placement based on usability measurement.

•   Know the value of inventory.

•   Improve transparency in campaign performance.

•   Amplify the quality of campaigns.