Frequency Capping
Frequency Capping stops counting a visitor's impressions on a banner once the limit you set is reached, and starts counting again after a reset period. Advertisers and publishers get impression figures that are not inflated by the same visitor seeing the banner over and over.
What it does
- You set an impression limit and a reset time per banner, so the cap matches how you want a campaign counted.
- Counting is done for each visitor, so one heavy viewer cannot distort the totals for the whole banner.
- Once a visitor passes the limit, Revive Adserver stops storing the count until the time period ends, which keeps excess or fraudulent impressions out of billing and protects advertiser spend.
How it fits your ad stack
The admin configures it in the configuration section under frequency capping, and the limit applies to the banner's impression count in Revive Adserver. The description does not state whether the banner stops being delivered to that visitor, so check this before relying on it as a delivery cap.
Full feature details
Frequency capping plugin for revive adserver is used to limit the count of impressions made on the particular banner. The plugin will calculate the impression based by each visitor and if the impression of a particular customer exceeds the limit, the plugin will stop storing the count in revive adserver and continues it after a certain time period.
The plugin allows the advertiser to set the impression limit for the advertisements and according to it the plugin will calculate the count rate. To set the impression limit for the advertisements, log in as admin and go to configuration section and select frequency capping.
In that section, the user has to enter the limitation for the impressions, for example if the user restricts five counts in fifteen minutes, the user has enter 5 in the first text box and reset time as 60. The setting will not count more than five impressions in one minute from each website visitor.
Benefits of the plugin
- The advertiser can avoid fraudulent impressions and save the revenue.
- The publisher can prevent hackers from the advertised website.
Frequently Asked Questions
Included with every plugin
- Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
- 3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
- Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
- Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.
Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.
Common questions
Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.
What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.
Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.
