Video ad format plugin for revive adserver delivers enticing video creatives without the aid of any player on desktops, mobiles, and tablets. With close button and skip video options, creatives delivered by the plugin will be displayed only when there is an ad, meaning, the plugin delivers video creatives based on frequency capping and video creatives will pop up in-between user browsing session.
Plugin Highlights
• The plugin delivers responsive videos with close ad and skip ad option on desktop, tablets, and mobiles. This video shows up in-between a browsing session when the user is online.
• Advertisers with the plugin can make use of frequency capping for ad delivering time interval. Depending on it, when the user is on the site video will pop up with the display.
• Videos delivered through the plugin are muted and the user can enable it and even can restart the ad from beginning. Once the ad play time is completed, the video will be removed from the screen. Destination URL is provided with each video and upon clicking it the user will be guided to the landing page of the destination URL.
• The plugin provides the user to Play, Pause, Mute, Unmute, Fullscreen and Skip options. User can skip the ad by clicking the "Skip ad" button and after the skip time over. An advertiser can set Skip time as user can not skip the video till the skip time get over. Also, this plugin offers a close button and the user is able to close the video ad.
• The duration of the ad can be 60 seconds. Moreover, the plugin provides options to add other third party VAST Tags. The third part linking is optional.
Supported video format
•MP4 •HLS •WEBM
Also, formats developed in the future can be included to support video delivery.
Plugin Benefits
• Improved conversion rate
• This Ad placement looks like a natural break for browsing users and minimizes the risk of frustrating the users
• Rich Video experience
• Absence of skip ad option in the initial few seconds of the creative encourages the user to continue with the creative.
Frequently Asked Questions
What triggers the interstitial video ad to appear, page load, scroll depth, or a time delay?
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The video ad appears during the user's browsing session, typically triggered on page load or at a configured interval after the user has been on the page. The plugin is designed to intercept the user's attention between content interactions rather than on the initial page load. The trigger behaviour can be configured within the Revive Adserver zone settings to align with the publisher's user experience preferences and compliance requirements.
Can advertisers use YouTube or Vimeo hosted video links instead of uploading a video file?
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Yes. The plugin supports third-party video URL integration, allowing advertisers to supply a YouTube or Vimeo link as the video creative source. This is particularly useful for advertisers who already have video content hosted on these platforms and want to avoid re-encoding and uploading files. The plugin embeds the video from the third-party URL within the interstitial overlay, maintaining the close and skip button functionality regardless of the video source.
Is this ad format compliant with the Better Ads Standards for interstitial ads on mobile web?
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The Coalition for Better Ads identifies full-page interstitial ads that appear unexpectedly and cannot be easily dismissed as a negative ad experience. The Video Ad Format Plugin mitigates this by including both a visible close button and a configurable skip button, ensuring users are never trapped viewing the ad against their will. Publishers should configure skip timers within reasonable limits (5 to 10 seconds) and avoid triggering the ad on mobile devices in ways that could be classified as a pop-up interstitial under Better Ads Standards.
What impression and engagement metrics does this plugin report within Revive Adserver?
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The plugin records standard Revive Adserver delivery metrics for the interstitial video zone: impressions served, clicks, CTR, and campaign delivery counts. Video-specific events such as play start, skip, and close are captured depending on the plugin configuration. These metrics appear within Revive Adserver's standard statistics reporting alongside all other zone and campaign data.
Can this video format be used alongside VAST-based video campaigns, or does it require a separate creative workflow?
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The Video Ad Format Plugin uses a direct video file or third-party URL creative model, where publishers and advertisers upload or link videos directly within Revive Adserver's banner management interface. This is a simpler workflow than VAST-based video delivery (which requires an XML ad response from an ad server). For VAST-compliant video ad serving with full programmatic demand compatibility, the Advanced VAST Video Ads Plugin is the recommended solution. Both plugins can be run on the same Revive Adserver instance for different zones.
