Maxmind Geoip2 MMDB plugin for Revive Adserver is used to deliver the advertisement in the targeted countries, state, city, postal code, latitude and longitude. With the help of this plugin the advertisers can minimize their cost of advertising and also increase the click through rate as the audience are more relevant and pertain to a specific location.
Revive Adserver by default supports Maxmind GEOIP database (.dat extension). But by installing this plugin will acquire the Geo data from Maxmind GEOIP2(MMDB)
The database should be purchased by the Revive admin from Maxmind team support of GEOPIP2. Our plugin integrates the GEOIP2 Maxmind database with Revive and obtain the data.
Benefits
Geo MMDB database was very fast and highly portable
With Geo MMDB the accuracy rate of data is high
MMDB comes with supported readers
Frequently Asked Questions
What does the MaxMind GeoIP2 MMDB plugin enable in Revive Adserver?
+
The MaxMind GeoIP2 MMDB plugin enables Revive Adserver to use the GeoIP2 database format for advanced geographic targeting. Advertisers can target users based on country, state, city, postal code, latitude, and longitude, providing highly accurate location-based campaign delivery.
How is the MaxMind GeoIP2 MMDB plugin different from Revive Adserver's default geo support?
+
Revive Adserver's default geo-targeting uses the older MaxMind GeoIP database format. The GeoIP2 MMDB plugin upgrades the platform to support the newer MMDB database format, offering improved accuracy, enhanced geographic data, and additional targeting options such as postal code and coordinate-based targeting.
Does the advertiser need to purchase the MaxMind GeoIP2 database separately?
+
Yes. The GeoIP2 MMDB database must be obtained separately from MaxMind. The plugin serves as the integration layer that allows Revive Adserver to utilize the purchased database for advanced geo-targeting and reporting capabilities.
What business benefit does more precise geo targeting provide for advertisers?
+
Accurate geo-targeting helps advertisers focus campaigns on the most relevant audiences. By reducing impressions outside target regions, advertisers can improve engagement rates, increase campaign efficiency, and maximize return on advertising investment.
Can the GeoIP2 MMDB plugin support hyperlocal targeting beyond country level?
+
Yes. The plugin supports targeting at multiple geographic levels including country, state, city, postal code, and geographic coordinates. This enables highly localized campaigns that can reach audiences within specific cities, neighborhoods, or custom geographic regions.
