Behavior Targeting

The behavior targeting plugin for revive ad server is used to target the end users based on their browsing behavior. The plugin uses the collected information like end user’s search keyword terms, the websites they visit and their interests.

These details are collected based on the customer’s recently visited web site categories. For example if the customer visits the sports site and navigates to music site, then the plugin will detect the customer’s interests as sports so the sports the related ads are displayed to the customer in forthcoming WebPages.

The plugin has a behavioral segment that can detect the specific web page visited by the end user and its targeting content.

Benefits of this plugin

• The customer can get benefited out of the relevant ads displayed on the visiting web page.
• Both the advertiser and publisher can earn more income with the help of this plugin.