User Sex Targeting

The User sex targeting plugin for Revive Adserver allows the advertiser to target the audience who belong to a particular gender; Male or Female. In case the publisher’s website has pages pertaining to a specific gender group, the advertiser can publish relevant ad in the respective website.

If you select either ‘Male’ or ‘Female’, the ads would be delivered accordingly.

However, if neither of the option is chosen, then the ads would be delivered to all audience irrespective of the gender

Benefits

• Deliver relevant ads to intended sex group.
• The advertiser can increase the customer engagement in ads
• The plug-in provides high CTR (click through rate) for the advertiser.

Also be sure to check out the ‘Profile targeting for advertisers’ plugin on

Profile Targeting For Advertiser