In-stream audio advertising refers to online advertising when audio ads are integrated into streaming audio is played Internet users.
To serve ads to digital audio players, an XML-based format, DAAST (Digital Audio Ad Serving Template) is used.
DAAST is rooted in the same digital ad serving technology used in digital video. For developing DAAST was used as a model VAST (Video Ad Serving Template). The following ad types are supported:
◦ Linear Audio ads
▪ Linear Audio Ads are presented before (pre-roll), between (mid-roll), or after (post-roll) the audio content stream begins to play. In general, linear audio ads may play for anywhere from 15 seconds to a minute. A user may also interact with the ad using an audible response.
◦ Skippable Audio Ad
▪ Skippable Ads are audio ads which were skipped by user via skip control. DAAST supports the ability to implement and track skip controls.
◦ Audio Ad pod
▪ Audio Ad Pods are a set of sequential linear ads. Ad Pods can play before, during a break in, or after the content audio plays and function like a commercial break in a radio program with multiple ad spots.
◦ Third party Audio ads/Wrapper ads
▪ You can create third party daast ads with revive adserver
Audio ads can created by Manager or Admin
New Banner Type
Create new bannertype as audio ads
Zone type
◦ Invocation code for DAAST audio ads
DAAST audio ads
◦ Tracking Events & Reporting
▪ Start
▪ firstQuartile
▪ midPoint
▪ ThirdQuartile
▪ Completed
▪ Mute/Unmute
▪ Skip
▪ Createview
Frequently Asked Questions
What is DAAST and what does this plugin enable in Revive Adserver?
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DAAST (Digital Audio Ad Serving Template) is an industry standard for delivering audio advertisements. The plugin enables Revive Adserver to serve and manage audio ads using the DAAST protocol across supported audio platforms.
What types of audio ad placements does the DAAST plugin support?
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The plugin supports pre-roll, mid-roll, and post-roll audio advertisements. These placements allow publishers to monetize audio content before, during, or after playback.
Does the DAAST plugin support skippable audio ads?
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Yes. The plugin supports skippable audio advertisements and can track user interactions with skip controls, helping advertisers measure listener engagement.
What are Audio Ad Pods and does the plugin support them?
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Audio Ad Pods are multiple audio advertisements delivered sequentially within a single ad break. The plugin supports ad pod delivery, enabling publishers to maximize audio inventory monetization.
What publisher environments is the DAAST Audio Ads plugin suitable for?
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The plugin is ideal for podcast platforms, music streaming services, internet radio stations, and other digital audio environments that support DAAST-compliant ad delivery.
