The Device reporting for display and mobile plugin for Revive Adserver generates reports taking into account the
Device Operating System, Type (display or mobile), Manufacturer, Browser used
The plug-in tracks the impressions, clicks and conversions along with the device information
The Device reporting for display and mobile plugin for Revive Adserver generates reports taking into account the
Device • Operating System • Type (display or mobile) • Manufacturer • Browser used
The plug-in tracks the impressions, clicks and conversions along with the device information
For Display
For display, you can track the Operating System and browser with impressions and clicks
For Mobile
For mobile, you can track Operating system, type, brand and browser with impressions and clicks
Reporting
Reporting for Display and Mobile devices is obtained in graphical representation, which can be extracted and converted in the form of an image or xls format.
Here is the list of reports generated
◦ Operating System Report
◦ Browser Report
◦ Device Type Report
◦ Mobile Brand Report
Frequently Asked Questions
What does the Device Reporting for Display and Mobile plugin provide?
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The plugin provides detailed campaign reporting based on device characteristics, including operating systems, device categories, manufacturers, and browsers. This helps publishers and advertisers understand how campaigns perform across different devices and platforms.
What device dimensions does the plugin report on?
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The plugin reports across four primary dimensions: device operating system, device type, device manufacturer, and browser. Performance metrics such as impressions, clicks, and conversions can be analyzed across each reporting category.
Why is device-level reporting important for campaign optimization?
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Device-level insights help advertisers identify which devices, operating systems, and browsers generate the strongest results. This information can be used to refine targeting strategies, optimize creative formats, and allocate budgets more effectively.
Is this plugin useful for publishers managing both display and mobile ad inventory?
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Yes. Publishers managing both desktop and mobile inventory can use the plugin to understand audience device trends, evaluate campaign performance by device segment, and provide more detailed reporting to advertisers.
Does the Device Reporting plugin add to existing Revive Adserver reports or replace them?
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The plugin extends Revive Adserver's existing reporting capabilities by adding device-level analytics. Standard campaign, banner, zone, and advertiser reports remain available while providing additional insights into device-specific performance.
