IAB emoji ad format
This plugin adds an emoji ad format to Revive Adserver, in the native ad category. Advertisers and app publishers use it to place branded emoji in messaging and social-style environments.
What it does
- Small branded emoji images appear where people already communicate with emoji.
- Emoji can show the concept or mood of an ad in a compact format, so a message lands without long copy.
- Delivery runs as native ads through the Native Android SDK or REST API integrations.
How it fits your ad stack
Recommended dimensions and file size for emoji creatives are listed in the description below, and emoji sets follow common categories such as smileys and people, animals, food, travel, objects, symbols and flags. The OpenRTB Dynamic Native Ads API v1.2 defines native ad requests and responses for programmatic; the description does not say this plugin implements it.
Full feature details
The IAB Emoji ad format plugin for Revive Adserver comes under the category of Native ads. Emoji’s are small images that are mostly used in instant messengers and social media platforms across the globe. It can be from a face expression to any object or brand related images.
This type of emoji ads can be used by Native Android SDK or REST API integration.
Emoji ad specifications
A handful of branded emoji used in social communication and messaging environments, offers functions such as order a cab, order a pizza or watch a video, etc.
- Recommended Dimensions- 20 x 20 (pixels)
- Recommended file size – 10 kb
Emoji ad types
The collection of emojis and the styles they come in gets upgraded very often.
Here is a broad classification of the types of emoji ads
In most of the messengers and social media platforms these emojis are organized is a set of common categories
- Smiley’s & People
- Animals & Nature
- Food & Drink
- Activity
- Travel & Places
- Objects
- Symbols
- Flags
Emoji usage stats
- In total, over 92% of internet population communicate with emoji.
- Over 30% do it a couple of times a day. And 33.5% speak emoji several times per week
Benefits
- The popularity and the exposure to emoji has already been done in the emoji culture
- Brands can utilize emoji to relate with the users by providing emoji in their own language
- Emoji can be used to visually convey the concept and mood of the ad
- User engagement with the emoji is bound to increase as it connects with the user
- A number of researches have proven that emoji improve the CTR of paid listings compared to listings without emoji
- Emoji brings life to the otherwise boring and lengthy ad copy
- Colourful icons provide a visual appeal and attract the viewer’s attention
- Emojis help brands to showcase more personality with little effort
Frequently Asked Questions
Included with every plugin
- Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
- 3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
- Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
- Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.
Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.
Common questions
Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.
What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.
Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.
