Rewarded video ads plugin

This plugin serves rewarded (incentivized) full-screen video ads inside mobile apps and games, where the viewer opts in to watch in exchange for a reward. App publishers and ad networks use it to monetise through opt-in video.

What it does

• Works on user choice instead of interruption, because the viewer agrees to watch before the ad plays.
• Supports rewards such as in-game currency, extra lives, discounts, promotional codes, or access to ad-free content and exclusive features, so the incentive can match the app.
• Reaches beyond games, as the vendor also points to e-commerce and content platforms as uses.
• Describes a typical format of a short, non-skippable full-screen video of 15 to 30 seconds shown at app transitions, with the reward given after the full view.

How it fits your ad stack

The format is offered as an SDK for mobile applications, with native iOS and Android integrations. An API is also offered for apps that already have an SDK, and can be integrated into hybrid apps. Teams running video inside apps usually work with VAST for the video ad call and MRAID for rich-media behaviour, and app publishers declare their authorized sellers through app-ads.txt, which buyers check.

Full feature details

Incentivized video ads, also known as rewarded video ads, are a specific advertising format where users receive rewards for engaging with video content. Revive adservermod.com offers the Incentivized formats as the SDK for the Mobile Application. These ads are primarily found in mobile applications and games, offering users incentives such as in-app currency, bonus points, or other benefits for watching a video, completing a survey, or installing an app. Apart from the SDK for the Native application, the API is offered for the Application which has the existing SDK as well as the API can be integrated for the Hybrid Apps.

Key Features of Incentivized Video Ads:

• User Engagement: Users are prompted to opt-in to watch the ad in exchange for rewards, leading to higher engagement rates compared to traditional ads. This opt-in nature makes users more receptive to the content, as they actively choose to view the ad for a real benefit.

• Types of Rewards: Rewards can vary widely, including:

       •  In-game currency or extra lives in gaming apps.
       •  Discounts or promotional codes in e-commerce.
       •  Access to ad-free content or exclusive features in various  applications.

• Ad Format: Typically, these ads are short (15-30 seconds), non-skippable video interstitials that occupy the full screen during transitions in the app. This format ensures that the ad captures the user's full attention.

Benefits of Incentivized Video Ads:

• Enhanced User Experience: By providing rewards, incentivized ads create a more positive user experience. Users often prefer watching these ads over making direct payments for in-app purchases.

• Higher Completion Rates: Since users opt-in to watch these ads, completion rates are significantly higher compared to non-incentivized ads. This leads to better metrics for advertisers and higher revenue potential for app developers.

• Diverse Applications: While commonly used in gaming, incentivized video ads are also effective in e-commerce and content-driven platforms. They can help reduce bounce rates by offering users access to premium content without a subscription fee.

In conclusion, incentivized video ads represent a powerful tool for engaging users and monetizing applications effectively. By offering valuable rewards in exchange for attention, they enhance user experience while providing advertisers with a more engaged audience.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.