Country wise weight for banners
Administrator/Default Manger can set weight for country by banner wise, which helps banners to get more priority for the specific countries and increase attraction on the advertisement to the right audiences.
To get more revenue/audience in specify country, Then increase the weight of banner. Probability distribution between ads based on banner country weight. So the banners will target to most specific country and delivered most number of times compare to other advertiser’s banners. This helps to increase the possibility of click-through rates for their banners.
Publishers also gains more revenue because of delivering ads to most specific audiences.