Retina Banner plugin for Revive Adserver is used to display ads in devices that have Retina Display. It displays pixels at higher density and with retina banners users can experience higher quality banners
"Retina Banner" plugin for Revive Adserver is used to display ads in devices that have Retina Display.
It displays pixels at higher density and with retina banners users can experience higher quality banners.
Retina display devices are categorized based on the window pixel ratio.
If the window pixel ratio is greater than “1” it will be considered as a “Retina Display” and anything with less than “1” will be considered as a “Non-Retina display”.
Creative size can resize shrinking the zone size up to 50% of dimension, so the end user pays more attention to retina banners.
It supports image and generic HTML banner types. For Generic HTML banner type ad delivery, we can show the third-party ads within the given zone size for retina images.
1) Banner Type Retina:
In banner types, a new option for banner size called “Retina Double Size” can be found.
By selecting this, the user can deliver retina images/banners.
Retina banners will be auto-linked to the zone if the particular campaign is already linked to the zone. Else, the auto-linking process wouldn’t occur.
After creating a retina banner, you can link that based on campaign or individuals.
2) Generic HTML as Retina banner:
While creating banners, choose type as “Generic HTML Banner” and there’s a checkbox labeled as “IS RETINA” to select HTML banner as Retina display banner.
Frequently Asked Questions
What does the Retina Banner plugin enable in Revive Adserver?
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The Retina Banner plugin enables Revive Adserver to deliver high-resolution banner creatives optimized for Retina and high-density displays. This ensures advertisements appear sharp, clear, and visually appealing on devices with advanced screen technologies.
Which banner types does the Retina Banner plugin support?
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The plugin supports image banners as well as generic HTML banner formats. It can also accommodate third-party ad tags within configured zone dimensions, ensuring high-quality ad rendering across different creative delivery methods.
Why do standard banner images appear poor quality on Retina display devices?
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Retina displays use a much higher pixel density than standard screens. When low-resolution images are displayed on these devices, they can appear blurry or pixelated. Retina-optimized creatives contain additional image detail, allowing them to render sharply at higher resolutions.
Is the Retina Banner plugin useful for advertisers running campaigns across mixed device types?
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Yes. The plugin helps advertisers maintain consistent creative quality across both standard and high-resolution devices. Users on premium devices receive sharper visuals, improving brand presentation and enhancing the overall advertising experience.
Does the Retina Banner plugin require advertisers to upload separate creatives for Retina and standard displays?
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Advertisers should provide high-resolution creative assets that are suitable for Retina displays. The plugin then delivers the appropriate creative quality to compatible devices, ensuring optimal visual performance across different screen types.
