Retina Banner

This plugin lets Revive Adserver deliver banners built for high-density Retina displays, detecting them by window pixel ratio and supporting both image and generic HTML banners. Publishers and advertisers get sharper creatives on high-resolution screens without a separate ad setup.
What it does
- Treats any window pixel ratio above 1 as a Retina display, so the right creative is chosen from the device itself.
- Adds a Retina Double Size option in banner size for image banners, which lets advertisers upload sharper images where devices can show them.
- Marks a generic HTML banner as a Retina creative with an IS RETINA checkbox, which extends the format to third-party ads placed in the zone.
- Links a retina banner by campaign or individually, and auto-links it to the zone when its campaign is already linked, which saves manual linking steps.
How it fits your ad stack
The format works inside the normal zone, campaign and banner setup. Auto-linking happens only if the campaign is already linked to the zone, so link the campaign first. The common IAB display sizes, such as 300x250, 728x90 and 160x600, remain the usual reference for zone dimensions.
Full feature details
- "Retina Banner" plugin for Revive Adserver is used to display ads in devices that have Retina Display.
- It displays pixels at higher density and with retina banners users can experience higher quality banners.
- Retina display devices are categorized based on the window pixel ratio.
- If the window pixel ratio is greater than “1” it will be considered as a “Retina Display” and anything with less than “1” will be considered as a “Non-Retina display”.
- Creative size can resize shrinking the zone size up to 50% of dimension, so the end user pays more attention to retina banners.
- It supports image and generic HTML banner types. For Generic HTML banner type ad delivery, we can show the third-party ads within the given zone size for retina images.
1) Banner Type Retina:
- In banner types, a new option for banner size called “Retina Double Size” can be found.
- By selecting this, the user can deliver retina images/banners.
- Retina banners will be auto-linked to the zone if the particular campaign is already linked to the zone. Else, the auto-linking process wouldn’t occur.
- After creating a retina banner, you can link that based on campaign or individuals.
2) Generic HTML as Retina banner:
- While creating banners, choose type as “Generic HTML Banner” and there’s a checkbox labeled as “IS RETINA” to select HTML banner as Retina display banner.

Frequently Asked Questions
Included with every plugin
- Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
- 3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
- Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
- Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.
Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.
Common questions
Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.
What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.
Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.