Advanced Unique Impressions & Unique Clicks

Advanced Unique Impressions & Unique Clicks adds unique impression, unique click and unique CTR reporting to Revive Adserver, so advertisers can judge reach and frequency instead of raw totals. Advertisers, publishers and admins each get statistics reports for their own role.

What it does

• Repeated displays of the same ad to the same visitor stop inflating the count, so advertiser ROI is judged on reach.
• Unique impressions, unique clicks and unique CTR are tracked, which supports measuring the reach and frequency of an ad.
• Admins can view statistics for both advertisers and publishers, and each of them can pull their own report for a chosen date range.
• Counting is hourly: within one hour a visitor is one unique impression however often the ad is served, and the next hour adds one more.

How it fits your ad stack

The plugin runs maintenance every hour. Impressions received in that hour sit in a bucket table and move to a summary table after the maintenance run, so reports follow the maintenance schedule. Reach and frequency are normally read next to raw impression counts. Unique counting is a different measure from viewability, which the MRC defines separately, for display as at least 50% of pixels in view for 1 continuous second. As described, this plugin reports uniqueness, not viewability.

Full feature details

An Impression is counted every time when an ad is displayed to an end user. Publisher gets paid for every impression and clicks that takes place in the website.

If a user stays on the webpage the same ad will be displayed randomly until the user closes the webpage/browser.

Displaying the same ad to the same visitor is meaningless; here advertiser's ROI goes in vain.

Advanced Unique Impression & Unique Click is a Revive Adserver plugin, that provides Statistics Report for every Clicks and Impression that are performed by a visitor. The plugin runs maintenance for every hour in order to keep track of the Unique Impressions, Unique Clicks & Unique CTR.

Administrator can able to view the Statistics Report of both Advertisers and Publishers; Advertiser and publisher can also view their respective statistics report for a particular period by selecting the date range.

This revive adserver plugin will measure the reach and frequency of your ad.

How this plugin works?

The number of impression received by the ad in 1 hour will be stored in bucket table and later after the maintenance run the data will be moved to summary table.

Within this 1 hour no matter how many times the ads are served unique impression will be counted as “1”, until the next scheduled maintenance takes place (i.e. for another 1 hour).

At the end of 2 hours the impression will be calculated as “2” instead of 1(which includes the previous unique impression from the same user).

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.