Content stream ads, usually Image / Text (Content Description) / Video based can be inserted into these streaming feeds with sponsored content.
Content Image
Fully compliant with IAB standard guidelines
Content Video
It is fully compliant with VAST 2. 0 / VAST 3.0 / Vast Wrapper 2.0 / VAST Wrapper 3
Frequently Asked Questions
What are Content Stream Native Ads and how are they delivered?
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Content Stream Native Ads are sponsored content units delivered within continuously scrolling or streaming content feeds. They can include image, text, or video creatives that appear naturally alongside organic content.
What VAST standards does the Content Stream Native Ads plugin support?
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The plugin supports VAST 2.0, VAST 3.0, VAST Wrapper 2.0, and VAST Wrapper 3.0 standards. This allows publishers to deliver both direct video creatives and third-party video advertisements within content streams.
How do Content Stream Native Ads differ from In-Feed and Recommended Widget formats?
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Content Stream Native Ads are designed specifically for continuously scrolling content environments. Unlike In-Feed Ads or Recommended Widgets, they integrate directly into dynamic streams of mixed content and media.
What creative types does the Content Stream Native Ads plugin support?
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The plugin supports image-based, text-based, and video-based native creatives. This flexibility allows advertisers to match their ad format with the content style of the publisher's stream.
What makes Content Stream native advertising effective compared to standard display formats?
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Because Content Stream Ads appear within content users are actively consuming, they achieve higher visibility and engagement. Their native appearance reduces banner blindness and creates a more seamless advertising experience.
