Google Analytics and Event tracking Module for revive adserver adds Google analytic script into each zone while delivering the advertisement.
Supported Ad tags
• Asynchronous JS Tag
• Javascript Tag
• IframeTag
• Interstitial/Floating DHTML
• Popup ad tag
Tracking code will be placed by the plugin only when the zone ad tag is placed in the publisher site after Google tracking option and script is enabled. For the events to be tracked via plugin category name must be sent along with the invocation tag. The plugin allows the user to OFF/ON the analytic script for website and event tracking facility.
Google Analytics and Even tracking will occur dynamically for each ad request using macro replacement.
The plugin supports event tracking with the category name, value, and label.
If a publisher wants to track category as video and action as play and video name as funny.mp4, the plugin will allow the user to find the tracking information and assists to verify the details in Google analytic event tracking section. The page view can be verified in Google analytic login.
Plugin Benefits
• Precise real-time campaign results
• Design campaigns according to user engagement and behavior
• Deliver engaging ads in real-time.
• Reduce ad wastage and increase ROI.
Frequently Asked Questions
What does the Google Analytics and Event Tracking plugin do within Revive Adserver?
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The plugin dynamically inserts Google Analytics tracking scripts into Revive Adserver zones during ad delivery. This enables publishers to monitor ad impressions, interactions, and user engagement within Google Analytics alongside standard website traffic metrics.
Can the Google Analytics tracking be turned on or off per zone?
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Yes. Administrators can enable or disable Google Analytics tracking for individual zones. Tracking scripts are inserted only for zones where the feature has been activated and the ad tag is being served on the publisher's website.
What event tracking parameters does the plugin support?
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The plugin supports standard Google Analytics event parameters including category, action, label, and value. These parameters allow publishers to track specific user interactions such as video plays, downloads, clicks, and other custom events.
How does the plugin insert the Google Analytics script into ad zones?
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The plugin uses dynamic macro replacement during ad serving. The Google Analytics tracking code is appended to the zone invocation at the time of ad delivery, eliminating the need to hardcode tracking scripts into the publisher's website templates.
Does a publisher need to configure anything in Google Analytics before using this plugin?
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Yes. Publishers must have an active Google Analytics property and configure the corresponding tracking ID within the plugin settings. Event tracking parameters such as category names should also be defined to ensure event data is properly captured and reported.
