Google Analytics and Event tracking
This plugin adds a Google Analytics script to Revive Adserver zones at ad delivery and supports event tracking with category, value and label. Publishers use it to see ad interactions in their own Google Analytics reports.
What it does
- Ad-related page views and events show up in Google Analytics, next to the rest of your site data.
- Events such as video plays can be tracked by passing a category name with the invocation tag, and the details can be checked in the Google Analytics event tracking section.
- The analytics script can be switched on or off, so tracking only runs where you want it.
- Supported tags are asynchronous JS, JavaScript, iframe, interstitial/floating DHTML and popup.
How it fits your ad stack
The script is inserted into the zone at delivery through macro replacement, for each ad request. It is placed only when the Google tracking option is enabled and the zone tag sits on the publisher's site. Because it adds a data collection script through an ad tag, consent rules such as GDPR and CCPA/CPRA may apply, and the IAB Europe Transparency and Consent Framework is one mechanism for carrying consent signals.
Full feature details
Google Analytics and Event tracking Module for revive adserver adds Google analytic script into each zone while delivering the advertisement.
Supported Ad tags
• Asynchronous JS Tag
• Javascript Tag
• IframeTag
• Interstitial/Floating DHTML
• Popup ad tag
Tracking code will be placed by the plugin only when the zone ad tag is placed in the publisher site after Google tracking option and script is enabled. For the events to be tracked via plugin category name must be sent along with the invocation tag. The plugin allows the user to OFF/ON the analytic script for website and event tracking facility.
Google Analytics and Even tracking will occur dynamically for each ad request using macro replacement.
The plugin supports event tracking with the category name, value, and label.
If a publisher wants to track category as video and action as play and video name as funny.mp4, the plugin will allow the user to find the tracking information and assists to verify the details in Google analytic event tracking section. The page view can be verified in Google analytic login.
Plugin Benefits
• Precise real-time campaign results
• Design campaigns according to user engagement and behavior
• Deliver engaging ads in real-time.
• Reduce ad wastage and increase ROI.
Frequently Asked Questions
Included with every plugin
- Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
- 3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
- Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
- Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.
Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.
Common questions
Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.
What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.
Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.
