Background branding video ads for delivering exciting video creatives that will not bother any of the site information on which it is being displayed. Engaging creatives with guaranteed user interaction.
Background branding video ads plugin for revive adserver, an ideal solution for delivering video creatives across devices without causing any disturbance to the audience browsing experience. Typically they will be playing in the foreground within the opacity limit, allowing the background of the site to be practically visible to the user. When the user interacts with the video it will be expanded to full screen delivering the actual video creative.
After the interaction, the video will be moved to the foreground of the site and at any point of the video, the user can close it. The plugin is designed to provide a close button on the screen, whenever the user feels to discontinue the video it can be done.
The plugin delivers video ad format that is compactable with mobile, tablets and desktops. When the user loads the site page, the video will start to play in background translucently as well the preview will appear on the top center of the page. When the user hovers the mouse over the video preview, the count will start from 5 to 1 after which video creative will play in the foreground screen.
Close button will be displayed at the right top corner and the user can close the background video ad by clicking the close button. This background branded video ads will be user engaging and interactive will kindle the interest of the user to look at the background playing video.
Plugin Benefits
• Improved user engagement and better conversion results.
• These types of ads stimulate user interaction.
• This creates brand predominance in the viewer’s mind.
Frequently Asked Questions
What are Background Branding Video Ads and how do they appear on the publisher's page?
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Background Branding Video Ads display a video creative as the background of a publisher's webpage, creating an immersive brand experience while allowing the main page content to remain visible and accessible.
Why are Background Branding Video Ads considered a high-impact ad format?
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The format surrounds the webpage with branded video content, delivering exceptional visibility and creating a memorable brand experience that goes beyond the capabilities of traditional display advertising.
Does the Background Branding Video format disrupt the publisher's main page content?
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No. The video remains in the background while the publisher's content stays fully visible and interactive, allowing users to browse the site without interruption.
What types of advertiser campaigns benefit most from Background Branding Video Ads?
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This format is ideal for brand awareness campaigns, product launches, entertainment promotions, automotive advertising, and other premium campaigns that require maximum visual impact.
Are impressions and clicks tracked for Background Branding Video Ad campaigns?
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Yes. Revive Adserver tracks impressions and click events for Background Branding Video Ads, allowing publishers and advertisers to measure campaign performance through standard reporting.
