DOOH Ads plugin for Revive Adserver

Unlock the full potential of Digital Out-Of-Home (DOOH) advertising with the DOOH Ads Plugin for Revive Adserver. Designed for media owners, ad networks, and publishers, this plugin provides a powerful, flexible platform to serve, target, and optimize dynamic ads across digital billboards, transit displays, retail screens, and public venues globally..

Comprehensive Custom Targeting and Dynamic Content Delivery

Create and manage custom targeting parameters such as location, weather, audience demographics, time of day, and more with easy-to-configure key-value pairs. Multiple targeting conditions enable ultra-precise ad delivery tailored to real-world audience contexts.

Deliver video and image banner creatives optimized for DOOH formats, supporting modern standards including VAST 4 for video ads and JSON-based banners.

Manage DOOH inventory as websites and zones, enabling streamlined ad assignment and scheduling for diverse screen types from small-format street furniture to large format billboards.

Real-Time Adaptability and Programmatic Readiness

• Respond instantly to contextual changes by updating campaigns and creatives in real- time, increasing relevance and engagement.

• Leverage programmatic capabilities to automate audience-based targeting and execute campaigns that meet moment-based triggers, emulating the dynamic nature of top global DOOH networks like Lamar Advertising, Outfront Media, and OOHmedia.

• Replace macros in VAST tags dynamically with real-time query strings from client platforms to ensure precise ad selection and logging.

Advanced Tracking, Reporting & Measurement

• Employ 1x1 pixel tracking with macros for accurate impression and view count measurement, respecting one-to-many viewer dynamics typical in physical DOOH environments.

• Generate detailed reports segmented by targeting parameters, campaigns, zones, and advertisers to unlock actionable insights on audience reach, frequency, and ad effectiveness.

• Measure and analyze campaign performance in formats familiar to DOOH industry leaders, supporting data-driven optimization and revenue maximization.

Seamless Integration and Omnichannel Synergy

• Integrates natively into the Revive Adserver ecosystem with an intuitive interface for advertisers, publishers, and administrators.

• Enables omnichannel advertising strategies by coordinating DOOH campaigns alongside mobile, web, and connected TV inventory, reflecting the integrated marketing approaches of top-tier DOOH operators worldwide.

• Supports diverse DOOH business models including programmatic, direct sales, and hybrid approaches, fitting any media owner’s operational needs.

Why Choose DOOH Ads Plugin?

Position your digital signage assets at the forefront of advertising innovation. Our DOOH Ads Plugin equips you with the tools and flexibility embraced by optimizing both revenue potential and audience engagement with targeted, data-driven ad delivery.

Business Benefits

With this DOOH Ads Plugin, transform your traditional digital signage into a powerful advertising platform that maximizes revenue through better targeting, real-time flexibility, and superior analytics. Ideal for outdoor billboards, retail environments, transit networks, and any venue with digital displays, this plugin modernizes how DOOH inventory is monetized and managed.