Interscroller Ad format

The Interscroller plugin adds a full-height scroll format to Revive Adserver, with image or video creatives revealed beneath the page content as the visitor scrolls. Publishers and ad networks get an immersive placement to sell to brand advertisers, delivered from the ad server they already run.

What it does

• Image and video creatives run in the same inline, full-height unit, so one placement can carry a brand story or a product showcase.
• A simple swipe dismisses the unit, so visitors are not left hunting for a close button and the experience stays friendly.
• Full screen or a custom width gives advertisers room to shape the creative instead of being locked to one size.
• The unit is responsive across desktop, tablet and mobile and across device orientations, so one creative covers every screen.
• Images are preloaded before the unit enters the viewport, which helps the creative look ready as the visitor reaches it.

How it fits your ad stack

The format is delivered as a Revive Adserver ad format. Viewability is a common measure for scroll-driven formats: the MRC display standard counts an impression as viewable at 50% of pixels in view for 1 continuous second, or 30% for large display ads, and the Coalition for Better Ads publishes the Better Ads Standards, a useful check for full-screen mobile placements. Whether the plugin records viewability events is not described, so check before promising viewability reporting to a buyer.

Full feature details

Interscroll ad format for revive adserver delivers creatives in an engaging manner that are guaranteed to get audience full attention. This ad format is a combination of interscroll ads with the scrolling action of the user. The plugin supports the delivering of image and video creatives during the browsing session of the user. The Interscroller ad format is built responsively, adapting to full screen on all devices and orientations.

The plugin places the creative in a position that it will appear in between the page during the scrolling. The Interscroller format is revealed underneath the web page content as the user scrolls down the page. They are placed elegantly and will not hinder user experience in any manner and therefore will create a pleasant ad viewing experience for the user. More than 90 percent of the ad unit will be in audience view; it snaps and locks into full view.   

Creatives conveyed by the modules are inline, single unit full height scroll in ad format that uncovers as the client looks through publisher content. Different content highlights and video might be incorporated and interscroller image stacking happens to precede the unit entering the screen so no innovative resources are lost. Interscroller creatives by the plugin are responsive and compactable with mobiles, tablets, and desktops.

User & Publisher-friendly the plugin provides a natural introduction and dismissal of an ad through a simple swipe gesture. Full-screen or Custom Width Offers plenty of room for creative storytelling that makes your brand stand out. Complete attention brings your creative in the center of attention without being intrusive.

Plugin Benefits

•  Simple, elegant and intuitive across all screens and platforms.

•  Increases audience engagement and full ad view is guaranteed.

•  Better brand awareness by reaching a larger audience group.

•  Delivered creatives will be the center of attention.

•  Enhances creative delivery and revenue.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.