The ‘IAB 360° ads Plugin’ for Revive Ad server help deliver 360° ad formats on mobile and display devices. IAB 360° ads nothing but image/video creative based on HTML5 Technology.
360° view of an image or video can be initiated by the action click + drag based on user interaction.
In the running decade advertising is evolving in such a rapid pace, from being simple one liner text ads to the innovative ad interfaces of tomorrow; marketers need to update and adapt to the changing media driven market.
When it comes to 360° advertising, it doesn’t always have to be the conventional virtual reality (VR) image i.e. images shot with a 360° special camera. It can also be a compilation of standard images. The only catch here is that it should be places in a cylindrical view on the digital space and looped; giving the viewer the experience of a 360° viewing.
360° ads interaction:
Mouse or finger drag of image to view in 360°
Device movement left, right, up or down to view in 360° with device motion detection set at 20 degrees or greater
Click to enlarge view including vertical to horizontal change of view
Click to view in VR mode
In-view CTR (Click Through Rate)
360° Ad functionalities:
Proprietary universal 360° “magic window” and VR viewing (browsers, applications and platforms).
Image and video 360° ad format interactivity for Device, mouse and touch in 360°
One-touch, expandable full page viewing with both vertical and horizontal options.
One-touch VR mode with full, in-VR viewing and interactive capability.
Benefits:
Provides a ‘Super rich media’ type of ad delivery
Even standard images can be delivered in a 360° experience
Able to switch easily in one touch between standard and VR mode
Increase in ad engagement by the viewer
Viewers spend nine times longer on average exploring the virtual content compared to the traditional display ads
With the 360° VR space using video and images, the possibilities are pretty much limitless.
Frequently Asked Questions
What is the IAB 360 Degree Ads plugin and what type of creative does it deliver?
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The IAB 360 Degree Ads plugin enables Revive Adserver to deliver immersive 360-degree image and video advertisements using HTML5 technology. It provides interactive advertising experiences across desktop and mobile devices, helping advertisers showcase products and environments in a more engaging way.
How does a user interact with a 360-degree ad creative?
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Users can explore the creative by clicking and dragging with a mouse or swiping on touch-enabled devices. This interaction allows viewers to navigate through the full 360-degree environment and experience content from multiple angles.
Does the plugin require a VR-specific camera to create 360-degree ad creatives?
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No. While dedicated 360-degree cameras can be used to create immersive content, the plugin can also work with standard images that are arranged and rendered to simulate a 360-degree viewing experience.
What happens if a device does not support 360-degree viewing?
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The plugin includes fallback support that automatically displays a standard advertisement when 360-degree functionality is not supported by the user's browser or device. This ensures consistent ad delivery across all environments.
What engagement benefit does 360-degree advertising offer compared to standard display ads?
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Interactive 360-degree creatives encourage users to spend more time exploring content compared to traditional display ads. The immersive experience can increase engagement, improve brand awareness, and create stronger connections between advertisers and their audiences.
