Brand safety Module for revive ad server allows the publishers to deliver the ads in the safer environment. The revive ad server will trace the website content to find the category of the site and, deliver the ad if the category is matched and if the website ensures brand safety for the advertiser and publisher.
Brand safety Module for revive ad server allows the publishers to deliver the ads in the safer environment. The revive ad server will trace the website content to find the category of the site and, deliver the ad if the category is matched and if the website ensures brand safety for the advertiser and publisher.
The contextual technology in the plugin is aimed to display the ads on web pages where its appearance might not have a negative impact on advertiser’s brand.
Pre-bid solution
Ensures brand safety using global and client specific blacklist of publishers.
Two Types of Brand Qualities:
Sensitive
Non-Sensitive
The advertiser can select the multiple Quality/Brands based on their requirements.
Working process:
When the Ad Tag is placed on the website, the ad Server will send a request to API to identify the category of the website. The ad server verifies the returned API category with the Sensitive (or) Non-Sensitive categories of the ad and delivers the suitable advertisement.
(Note: The user has to purchase the category based API plugin to track the category for the website. Ex: similarweb API )
Frequently Asked Questions
What does the Brand Safety plugin do in Revive Adserver?
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The Brand Safety plugin helps ensure advertisements are displayed only on websites that meet predefined brand safety requirements. It evaluates publisher content categories and delivers ads only when the site aligns with the advertiser's approved categories and safety criteria.
How does the plugin determine whether a website is safe for ad delivery?
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The plugin uses contextual analysis to identify the content category of a publisher's webpage. Ads are delivered only when the detected category matches the advertiser's approved categories and the website passes all configured brand safety checks.
Does the plugin support publisher blacklists for brand safety enforcement?
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Yes. The plugin supports both global and campaign-specific publisher blacklists. Administrators can maintain platform-wide exclusion lists, while advertisers can define their own site-level exclusions for individual campaigns.
Is the Brand Safety plugin useful for advertisers running campaigns across multiple publisher sites?
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Yes. The plugin is especially valuable for campaigns running across large publisher networks where advertisers may not directly control every placement. It automatically evaluates each ad request against brand safety rules to reduce exposure to unsuitable content.
Does the Brand Safety plugin affect ad delivery speed or performance?
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The plugin performs content category validation as part of the ad request workflow. While it adds an additional evaluation step, it is optimized to operate within Revive Adserver's standard delivery process without causing significant impact on ad serving performance.
