Rotating Footer Sticky Ads plugin for Revive Adserver
A Sticky Footer Ad is a banner that remains fixed at the bottom of a webpage, staying visible as the user scrolls through the content.
Rotating footer sticky ads are a type of advertising format that combines the benefits of sticky ads with dynamic content rotation.
Positioning: These ads are anchored to the bottom of the webpage, ensuring they remain in view even as users scroll through the content. This positioning maximizes visibility and engagement, as the ad is always accessible to the user.
Dynamic Rotation: The ad content rotates automatically, allowing multiple advertisements to be displayed in the same space. This rotation can occur at set intervals or upon page refresh, providing fresh content to users without requiring additional page loads.
Responsive Design: The ads are designed to occupy the full width of the browser window, adapting seamlessly to different screen sizes across devices, including desktops, tablets, and mobile phones. This ensures a consistent user experience regardless of the device used.
Interactive Elements: Users can interact with the ads while simultaneously engaging with the web content. This dual interaction can enhance user experience and increase the likelihood of ad engagement.
Supported Formats: The ad format supports common image types, including JPEG, PNG, and JPG. However, it currently does not support video creatives.
User Control: A close button is typically included in the upper corner of the ad, allowing users to dismiss the ad easily if they choose.
Destination URL: Each ad includes a clickable area that directs users to a specified landing page when clicked. This functionality is crucial for driving traffic to advertisers' websites.
Benefits
High Viewability: Because these ads are always visible, they achieve high viewability rates, which can lead to improved click-through rates (CTR) and overall ad performance.
Increased Revenue: The combination of visibility and dynamic content can lead to higher impressions and revenue for publishers, as rotating ads can attract more attention than static ads.
Enhanced User Experience: By allowing users to interact with ads without disrupting their browsing experience, rotating footer sticky ads can create a more integrated and enjoyable user journey.
Overall, rotating footer sticky ads represent a modern approach to digital advertising, balancing visibility, interactivity, and user experience to maximize effectiveness for both advertisers and publishers.