IAB Mobile Adhesion Banner

The IAB Mobile Adhesion Banner plugin pins a banner to the bottom of smartphone and tablet screens and expands it on tap to show a second creative. Mobile publishers and advertisers get a persistent placement that stays out of the way.

What it does

• The banner stays at the bottom of the screen across pages, so the advertiser keeps a visible presence while the reader browses.
• A tap expands the banner to the width of the screen and shows a second creative from the same advertiser.
• A close button in the top right corner lets the viewer dismiss the ad at any time.
• Size and resolution stay constant when the reader zooms or scrolls, so the creative is not distorted.
• A hidden frame of the full page component loads with the base ad, so the expansion can happen quickly before further files download.

How it fits your ad stack

• It targets smartphones and tablets that are HTML5 enabled. The banner fills the screen width, or sits at the center if it is narrower, and its height is at most one sixth of its width.
• Common sizes given are 320x50 in portrait and 480x50 in landscape on smartphones, and 768x90 and 1024x90 on 10 inch tablets.
• The description states compatibility with MRAID 1.0 and 2.0 only. MRAID v3.0 is the current IAB Tech Lab interface for rich-media ads in mobile apps, so confirm support if your app containers use it. Sticky mobile units are usually reviewed against the Better Ads Standards and the MRC display viewability definition.

Full feature details

IAB Mobile Adhesion Banner ads are non-intrusive ads which appear at the bottom of mobile screens. On clicking this ad it expands to fill the width of the screen showing the second creative. These ads are persistent throughout the pages which make them highly viewable and increase the click through rate.

About this Plugin

• IAB Mobile Adhesion Banner Plugin delivers banner ads in Smart phones and Tablets and is positioned at the bottom of the device display.

• The plugin is suitable to deliver the ads in mobile devices which are enabled with HTML5.

• When a viewer clicks the banner it expands to the width of the screen and shows the second creative from the same advertiser.

• Size and resolution of these ads remain no matter how publisher content is adjusted by zooming or scrolling.

• These ads have a close button in the top right corner allowing the viewers to close it at any time.

• The IAB Mobile Adhesion Banner is compatible with MRAID 1.0 and MRAID 2.0

• Base Ad Component loads when initial file loads and, the ad include a tap to expand component, a “hidden frame” of the Full Page Ad Component also loads. This hidden frame enables rapid deployment of the Full Page Ad Component before additional files download.

• The IAB Mobile Adhesion Banner will fill the width of the screen, if the banner width is less than the width of the screen then it is placed at the center of the screen.

• IAB Mobile Adhesion Banner height will be a maximum of 1/6 of the banner width.

• Common size on Smartphones: 320px width x 50px high (portrait),480px width x 50px high (landscape).

• Common size on 10 inch tablet: 768px width x 90px high (portrait), 1024px width x 90px high (landscape).

Plugin Benefits

• Due to Adhesion ad’s persistent, yet unobtrusive presence viewability and dwell time increases and this directly converts to better click through rate.

• No matter about the device or data connection these ads make the minimal demands possible on the device and data connection.

• The viewers have full control on these ads with an easy to understand user interface from open to close.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.