IAB Mobile Adhesion Banner
IAB Mobile Adhesion Banner ads are non-intrusive ads which appear at the bottom of mobile screens. On clicking this ad it expands to fill the width of the screen showing the second creative. These ads are persistent throughout the pages which make them highly viewable and increase the click through rate.
About this Plugin
• IAB Mobile Adhesion Banner Plugin delivers banner ads in Smart phones and Tablets and is positioned at the bottom of the device display.
• The plugin is suitable to deliver the ads in mobile devices which are enabled with HTML5.
• When a viewer clicks the banner it expands to the width of the screen and shows the second creative from the same advertiser.
• Size and resolution of these ads remain no matter how publisher content is adjusted by zooming or scrolling.
• These ads have a close button in the top right corner allowing the viewers to close it at any time.
• The IAB Mobile Adhesion Banner is compatible with MRAID 1.0 and MRAID 2.0
• Base Ad Component loads when initial file loads and, the ad include a tap to expand component, a “hidden frame” of the Full Page Ad Component also loads. This hidden frame enables rapid deployment of the Full Page Ad Component before additional files download.
• The IAB Mobile Adhesion Banner will fill the width of the screen, if the banner width is less than the width of the screen then it is placed at the center of the screen.
• IAB Mobile Adhesion Banner height will be a maximum of 1/6 of the banner width.
• Common size on Smartphones: 320px width x 50px high (portrait),480px width x 50px high (landscape).
• Common size on 10 inch tablet: 768px width x 90px high (portrait), 1024px width x 90px high (landscape).
Plugin Benefits
• Due to Adhesion ad’s persistent, yet unobtrusive presence viewability and dwell time increases and this directly converts to better click through rate.
• No matter about the device or data connection these ads make the minimal demands possible on the device and data connection.
• The viewers have full control on these ads with an easy to understand user interface from open to close.