Video Ads Plugin For Connected TV (CTV)
Connected TV (CTV) advertising refers to the delivery of television like advertising through internet-connected devices such as smart TVs and streaming devices. CTV advertising allows advertisers to target specific audiences with greater precision and reach a wider audience than traditional television advertising.
One of the main benefits of CTV advertising is the ability to target specific demographics, such as age, gender, and location. This allows advertisers to reach the most relevant audience for their product or service. CTV advertising also provides a more interactive experience for viewers, as they can click on ads to learn more or make a purchase.
Additional advantage of CTV advertising is the ability to measure and track the effectiveness of ad campaigns. With CTV advertising, advertisers can track the number of views, clicks, and conversions from their ads, allowing them to optimize their campaigns for better results.
VAST 4 is the fourth version of the VAST standard, which is an XML schema used to serve video ads on connected TV (CTV) and other streaming platforms. VAST 4 improves upon previous versions by introducing new features that make it easier to serve and track ads on CTV devices. VAST 4 also includes support for ad blocking, which helps to ensure that ads are not blocked by viewers' ad blockers.
Key feature of VAST 4 is improved measurement and tracking capabilities. VAST 4 includes support for viewability tracking, which allows advertisers to track how many people actually saw their ads. It also includes support for click tracking, which allows advertisers to track how many viewers clicked on their ads. VAST 4 also includes support for ad personalization, which allows ads to be tailored to specific viewers based on their browsing history and other data. This helps to ensure that viewers are served ads that are most relevant to them.
In CTV advertising, tracking parameters are used to measure the performance of video ads and to optimize ad delivery. Here is a list of some common tracking parameters used in CTV advertising:
- Impression Tracking: Tracks the number of times an ad has been displayed to a viewer.
- Click Tracking: Tracks the number of times a viewer has clicked on an ad.
- Video tracking events • Start • First quartile • Midpoint • Third quartile • Complete • Pause • Mute/Unmute • Full screen/Exit
- Engagement Tracking: Tracks when a viewer interacts with an ad, such as by hovering over it or clicking on it.
- Conversion Tracking: Tracks when a viewer completes a desired action, such as making a purchase or filling out a form.
- Viewability Tracking: Tracks whether an ad is in view and able to be seen by a viewer.
These tracking parameters are used to measure the success of CTV ad campaigns and to optimize ad delivery. They are also used to provide advertisers with data about the performance of their ads, such as how many viewers watched an ad and how many interacted with it.