Notification creative is an ad which gets displayed in the website.Its support in Mobile device only.Notification ad as an alert at the top of the website with a specific message in it,which allows the user to visit a required website.
The ‘Notification ad plugin’ for Revive Adserver displays creative resembles a notification on mobile devices. A mobile app has high probability of getting lost in the sea of applications installed on a device. By regularly sending notifications via push-enabled mobile apps, advertiser can actually encourage the app users to ‘come back’ to the app and use it more often. Notification ads appear as an alert at the top part of the website with a specific message in it. These notifications creative contain a title and a body (HTML).
The plugin delivers notification creative when a user visits a publisher’s site on his mobile phone. When the user interacts with the ad and clicks on it, they will be redirected to the advertiser’s site.
There is also a close button, which when pressed closes the ad and user continues on the publisher site.
The plugin renders notification ads differently on different mobile devices and screen resolutions.
Benefits
Does not hinder the user experience on the publisher site
Higher rate of ad visibility as the ad is placed at the top
Produces a higher Click Through Rate (CTR) which in turn benefits both the advertiser and publisher
Engaging Users, User Control, Insight into Customer Behaviour, Ease of Use, Complementary Communication.
Frequently Asked Questions
What is a Notification Ad and how does it appear on the publisher's website?
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A Notification Ad is a compact advertising format that appears in the style of a notification message on the publisher's website. It is displayed in a visible yet non-intrusive location, attracting user attention without obstructing the main page content.
Is the Notification Ad format compatible with both desktop and mobile web environments?
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Yes. Notification Ads are designed to work seamlessly across both desktop and mobile web environments, providing a consistent advertising experience regardless of the device being used.
How does the Notification Ad creative differ from standard banner ads?
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Unlike traditional banner advertisements that occupy fixed placements within a webpage layout, Notification Ads mimic the appearance of system or application notifications. This format often feels more natural within the browsing experience and can improve visibility and engagement.
Can the Notification Ad be configured with a click-through destination URL?
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Yes. Notification Ads can be configured with a destination URL that directs users to the advertiser's landing page when clicked. Click activity is tracked using Revive Adserver's standard reporting mechanisms.
What reporting is available for Notification Ad campaigns in Revive Adserver?
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Impressions and clicks generated by Notification Ads are recorded within Revive Adserver's standard statistics module. Publishers and advertisers can review performance data alongside other campaign formats through the existing reporting interface.
