WebP Banner Image AdFormat
The WebP Banner Image plugin adds the WebP image format to Revive Adserver banner ads. Publishers and networks can use smaller image creatives for faster-loading ad slots.
What it does
- Smaller banner image files can reduce page load time and bandwidth use.
- Image quality is not visibly affected, so the saving does not cost creative quality.
- Revive Adserver does not support WebP for banners by default, and this plugin fills that gap.
- A WebP format option appears when uploading a banner image, so the upload workflow stays familiar.
How it fits your ad stack
Delivery uses the default Revive Adserver JS, iFrame and image tags. WebP changes the image file format, not the ad size, so common IAB standard display sizes such as 300x250, 728x90 and 320x50 still apply. For viewability, the MRC display standard counts an ad as viewable at 50% of pixels in view for 1 continuous second.
Full feature details
WebP is a modern image format that encodes photos significantly smaller than the popular JPEG (lossy) and PNG (lossless) image formats by using advanced compression techniques. WebP images are 25 to 35% smaller in size compared to PNGs, JPEG images. So this compressed WebP image format reduce the size and decrease the page load time.
Revive by default does not suppport this ad format for banner. Webp Banner plugin will support to add the WebP ad format to the banner ads and you can deliver to all the supported browsers thereby loading your webpage ads quickly.
When uploading banner image there will be option to select the ‘WebP’ format. You can select the option and upload the WebP image.
At the time of delivery, WebP ads linked to that zone will be delivered in the website.
Ad Delivery will be with the default revive supported ad tags as js tag/iframe/image tag.
Supported Browsers:
- Google Chrome (desktop) 23+.
- Google Chrome for Android version 25+.
- Microsoft Edge 18+.
- Firefox 65+.
- Opera 12.10+.
- Native web browser, Android 4.2+ (JB-MR1).
- Pale Moon 26+.
Benefits with WebP image format Ad Delivery:
- Faster load time of the images in web pages.
- Even with the reduced the size of the image, will not affect the display quality in a visible way.
- Bandwidth consumption will be less with this small sized images.
- Boost your Search Engine Optimization efforts.
Frequently Asked Questions
Included with every plugin
- Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
- 3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
- Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
- Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.
Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.
Common questions
Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.
What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.
Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.

