WebP is a powerful image format that encodes photos significantly smaller than the popular JPEG (lossy) and PNG (lossless) image formats by using advanced compression techniques.
WebP is a modern image format that encodes photos significantly smaller than the popular JPEG (lossy) and PNG (lossless) image formats by using advanced compression techniques. WebP images are 25 to 35% smaller in size compared to PNGs, JPEG images. So this compressed WebP image format reduce the size and decrease the page load time.
Revive by default does not suppport this ad format for banner. Webp Banner plugin will support to add the WebP ad format to the banner ads and you can deliver to all the supported browsers thereby loading your webpage ads quickly.
When uploading banner image there will be option to select the ‘WebP’ format. You can select the option and upload the WebP image.
At the time of delivery, WebP ads linked to that zone will be delivered in the website.
Ad Delivery will be with the default revive supported ad tags as js tag/iframe/image tag.
Supported Browsers:
Google Chrome (desktop) 23+.
Google Chrome for Android version 25+.
Microsoft Edge 18+.
Firefox 65+.
Opera 12.10+.
Native web browser, Android 4.2+ (JB-MR1).
Pale Moon 26+.
Benefits with WebP image format Ad Delivery:
Faster load time of the images in web pages.
Even with the reduced the size of the image, will not affect the display quality in a visible way.
Bandwidth consumption will be less with this small sized images.
Boost your Search Engine Optimization efforts.
Frequently Asked Questions
What does the WebP Banner Image plugin add to Revive Adserver?
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The WebP Banner Image plugin adds support for the WebP image format in Revive Adserver, allowing administrators to upload and serve WebP banner ads for faster loading and improved performance on supported browsers.
Why is WebP a better image format for banner ads than JPEG or PNG?
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WebP uses advanced compression technology to produce images that are typically 25–35% smaller than comparable JPEG or PNG files. Smaller image sizes improve page load speed, reduce bandwidth usage, and enhance the overall ad viewing experience.
How does the WebP Banner Image plugin integrate into the banner creation workflow in Revive Adserver?
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The plugin adds a WebP upload option during banner creation. Once uploaded, WebP creatives are delivered through standard Revive Adserver invocation tags such as JavaScript, iframe, and image tags.
Does the WebP Banner Image plugin affect all browsers or only specific ones?
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The plugin serves WebP banner ads to browsers that support the WebP format, including modern versions of Chrome, Firefox, Edge, and Safari, ensuring broad compatibility across today's web browsers.
What is the performance benefit for publishers from using WebP banner creatives?
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WebP banner creatives load faster due to their smaller file size, improving page speed, Core Web Vitals, user experience, and ad viewability while helping increase overall campaign performance.
