“Click tracking for third party ad tag using Macro” Module for revive ad server is used to track the clicks of third party ad tags in Revive Adserver with the support of macro.
Click tracking for third party ad tag using Macro” Module for revive ad server is used to track the clicks of third party ad tags in Revive Adserver with the support of macro.
In third party ad tag, the macro will enable the process of click tracking and the revive adserver will replace the macro click with revive click URL for tracking the clicks in third party server and in revive.
The plugin supports the following macros ·
%%c1
%%CLICK_URL_UNESC%%
%%CLICK_URL_ESC%%
%%CLICK_URL_ESC_ESC%%
{clickMacroEnc}. · {clickurl}
Frequently Asked Questions
What problem does the Click Tracking for Third Party Ad Tag using Macro plugin solve?
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The plugin enables Revive Adserver to track clicks on third-party ad tags that would otherwise bypass Revive's native click tracking system. It ensures click activity is recorded before users are redirected to the advertiser's destination.
How does the macro-based click tracking work?
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The plugin inserts a Revive Adserver click-tracking macro into the third-party ad tag. When a user clicks the advertisement, the request first passes through Revive's tracking endpoint to record the click and then redirects the user to the advertiser's landing page.
Does this plugin require changes to the third-party ad tag creative?
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No. The plugin automatically inserts the required tracking macro during Revive Adserver's tag generation process, reducing the need for manual modifications to third-party ad creatives.
Can click data from third-party tags be reported alongside internal campaign data in Revive Adserver?
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Yes. Clicks recorded through the macro tracking system are stored within Revive Adserver's reporting module, allowing third-party ad tag performance to be analyzed alongside internal campaign statistics in a single reporting interface.
Is this plugin useful for publishers running third-party network tags from multiple ad networks?
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Yes. Publishers using multiple external ad networks can consolidate click tracking within Revive Adserver, providing a centralized reporting solution instead of relying solely on separate reports from individual ad networks.
