Direct click or the Smart link Ad format for Revive Adserver

Reviveadservermod.com has developed the Direct click or the Smart link Ad format as a new feature for Revive Adserver. Advertisers, Publishers and Agency can benefit at greater extent with the plugin.

Direct click ads or Smart link ads are an advertising format where users are immediately redirected to an offer landing page when they click an internal site link, such as a "download" or "learn more" button. This format bypasses traditional banner ads and focuses on high-engagement traffic, often leading to higher conversion rates. The user intentionally clicks, making them more likely to be a qualified lead, and the system selects high-converting placements to send traffic directly to the advertiser's offer.

How direct click ads or Smart link Ads work?

• User interaction: A user clicks on an element on a webpage that is not a traditional ad banner, like a "Download" button, an "Exit" button, or a link within an article.

• Direct redirection: The click-through doesn't display a creative ad. Instead, the user is immediately taken to the advertiser's offer or landing page.

• Targeted traffic: The ad system uses an algorithm to identify and filter top-converting ad placements and parked domains to send users directly to the offer.

• No banners or creatives: This format is different from other ad types because it doesn't use visual banners or creatives. The user goes straight to the advertiser's desired destination.

Advantages of direct click ads

• Higher engagement and conversions: Because the click is intentional and the user is taken directly to the offer, the conversion rates are often higher compared to other formats.

• Premium, qualified traffic: This format targets users who are already actively engaged with content, making them more qualified leads.

• No need for creatives: Advertisers doesn’t have to design banners or ad copy, as the ads are the clickable elements themselves on the host website.

• Efficient: The user goes straight to the desired offer in one click, which can reduce the load on the tracking system.

Prominent Domain:

Smart link or Direct link Ads are particularly effective for offers in iGaming, utilities (like VPNs or extensions), finance, and giveaways.