Advanced DSP plugin - GO LANG

DSP provides advertisers, agencies, and media-buyers with an omnichannel programmatic suite for running targeted, forward-thinking, and highly-engaging ad campaigns that turn your audience into customers in real-time. Plugin guarantees clean, safe and engaging user experience. This programmatic ad buying plugin continuously processes bid requests via OpenRTB protocol and delivers in bid responses. This plugin enhanced using Golang to deliver engaging ad campaigns to third-party ad exchanges or SSPs. Golang DSP helps advertisers to run programmatic ad campaigns, Ad formats, geos, and business verticals with a minimum budget but maximum ROI achieved through narrow targeting and programmatic optimization. Achieve thrice higher conversion, user acquisition, and engagement. Plugin is compatible with openRTB v2.5 & 2.6

Advanced DSP plugin aid in delivering any particular campaign to an individual SSP or to all the SSPs in the network. The process generally involves a bid request from through open RTB (Real-Time Bidding) to DSP endpoint URL, then the request will be processed and a matching ad campaign will be delivered.This plugin has the ability to provide a Billing Notice URL (burl) and a Loss Notice URL (lurl). Billing notice URL called by the exchange when a winning bid becomes billable based on exchange-specific business policy. Loss notice URL called by the exchange when a bid is known to have been lost. Substitution macros may be included. Exchange-specific policy may preclude support for loss notices or the disclosure of winning clearing prices resulting in ${AUCTION_PRICE} ${AUCTION_ID} ${AUCTION_BID_ID}${AUCTION_IMP_ID} ${AUCTION_SEAT_ID} ${AUCTION_AD_ID} ${AUCTION_CURRENCY}${AUCTION_MBR} ${AUCTION_LOSS}  macros being removed.

For each inbound ad request, bid requests are broadcast to bidders, responses are evaluated under prevailing auction rules, and a winner is selected. The winning bidder is notified of the auction win via a win notice. Ad markup can either be included in the bid prospectively or in response to the win notice. The win notice informs the bidder’s pricing algorithms of a success. Bid encryption algorithm done using blue fish. The URLs for win, billing, and loss notices and the ad markup itself  contain any of several standard macros that enable the exchange to communicate critical data to the bidder (e.g., clearing price).

Although open marketplaces are often the main source of inventory for advertisers, there are some significant benefits about private marketplace programmatic media trading. PMPs can significantly reduce your spending on media-trading, since it replaces lots of manual work in managing campaigns and negotiating with publishers using cutting-edge programmatic technology. PMPs ensure that each participant of the auction knows exactly who they are trading with, what is the clear value of the inventory and what exactly they are getting for their money. Combined with benefits from direct sales, private marketplaces saves advertisers lots of time just like open RTBs. Purchasing inventory via the PMP demand-side platform enables them to make fast and beneficial deals. Advertisers can participate in private marketplace auctions by creating a campaign, filling the the required details entering your deal ID and uploading creatives. They are all easily manageable and adjustable.

Advertiser and publisher can create own account without depending on the admin. Also the advertiser and publisher can login with their details directly without approval from the admin. Advertiser can signup as a Prepaid or Postpaid. Once user self-signup and they would have access to their inventory and Admin can control or limit the permissions. When a banner is created / modified, the Banner is submitted for approval and the admin checks the content of the Ad and approves

Technical Specification

• Go version 1.14.4  
•  Redis server v=3.0.6 
• MongoDB version v4.2.8

Dynamic and interactive Ad Formats

Supported all major Ad formats

Banner Ads

• Image(Web,SQL and URL) 
•  Text Ad
• HTML Ad 

NativeAds

Video Ads 

Supports VAST versions from VAST 2.0 to VAST 4.1 and Audio ads (DAAST) has been merged into the VAST

Linear Ads

• Inline Video 
• Skippable ad
• Companion Ad
• Third party Video Ads(Wrapper Ads)
• Ad Pod
• Mezzanine file(ffmpeg transcode) supported 
• Ready to serve file supported 
• View ability 
• Ad verifications/Conditional
• Ad Closed Caption

Non-linear Ads

• Overlay Image 
• Third party Video Ads(Wrapper Ads)

Precise targeting

Targeting allows you to accurately reach your target audience based on various criteria

Geo Targeting based on

• Country   
• City       
• Latitude 
• Longitude

Precise Site Targeting

• Site Page URL 
• Site referral url     
• Page category 
• Content category
• Producer category   
• Producer domain   
• Section category   
• Content keyword

User profile targeting

• User Gender   
• User Year of birth

Client side targeting

• Device OS
• Device Model
• Device  Brand
• Keywords
• Connection type

Regulation Targeting

• COPPA
• GDPR

App Targeting

• App Category 
• App Publisher Domain
• App Store Url 
• App Version
• Mobile – Bundle ID (App ID)

Supported Objects

The best in class DSP plugin supports various objects that can deliver enhanced performance for every delivers the campaign.

• BidRequestObject 
• BidResponse     
• Impression Object   
• Banner Object  
• Site object        
• App Object 
• Video Object
• Publisher object
• Producer object
• Source Object
• Regulations Object
• Item Object  
• Request Extension Object
• Ads.txt Object
• Google Object
• Detected Virtual Object
• Item Object
• Item Metric Object
• Native Asset Object
• Native Asset Title Object
• Native Asset Image Object
• Native Asset VideoObject
• Native Asset Data Object
• Content object 
• PMP object 
• Deal Object 
• Device Object   
• User Object   
• Geo Object
• Segment Object
• Restrictions Context
• Site Context
• App Context
• Device Context
• Geo Context
• User Context
• User Data Context 
• Display Placement
• Display Event
• Video Placement
• Audio Placement 

Detailed Reporting & Analytics
The plugin provides detailed stats of the delivered campaign along with Bidder  name, the total number of  requests, and a number of  response, winning response and winning bid. Track your ad performance using detailed reporting features.

• Bidder Name
• Country Name
• OS
• Domain
• IP
• User Agent
• Language
•  Age
• Gender
• Device Type
• Device Model 
• Page URL
• Request Count
• Response Count
• Win Notice Count
• Impressions
• Clicks
• Amount
• Admin Share
• Test Win Notice

 Tracking aspects

• Create view
• Start
• Firstquartile 
• Secondquartile 
• Thirdquartile
• Completed
• Accept Invitation-Linear
• Accept Invitation
• Close Linear
• Time Spent Viewing/ Overlay view duration
• Fullscreen/Exit Fullscreen 
• Other ad interaction P
• rogress/loaded
• Close linear
• Ad Expand
•  PlayerExpand
• Ad Close
• Player Collapse
• Minimize Skip
• Mute/Un-Mute 
• Pause, Resue and Rewind
• Skip
• Progress
• Close 

 Reporting Aspects

Report generated with Viewable, Not Viewable and View Undetermined event tracking.

• Advertising VAST event report   
• Campaign VAST event report
• Banner VAST event report
• Website VAST event report
• Zone VAST event report 

VAST Macros Supported By Plugin

•  [TIMESTAMP]
• [CACHEBUSTING]
• [ADTYPE] 
• [TRANSACTIONID]
• [ADCATEGORIES]
• [BLOCKEDADCATEGORIES]
• [ADCOUNT]
• [SERVERUA]
• [DEVICEUA]
• [IFA]
• [IFATYPE]

Benefits of the Plugin

• Cookie Sync Process
• txt Support
• Gzip compression Enabled
• Automated Inventory and price selection