Native Ads

The Native Ads plugin delivers native ads inside webpage content, where the ad follows the form and function of the page. It supports in-feed units, recommendation widgets and content stream ads on Revive Adserver.

What it does

• In-feed units place story or video ads in the publication's list of articles, marked as sponsored but blended into the site, so sponsored content reads like part of the page.
• Recommendation widgets promote articles, videos and sponsored links that offer entertainment or information.
• The image widget takes one image with size, destination URL and content, and the text widget takes a creative name, destination URL and content.
• The article widget takes several images or videos with widget sizes 2x2, 1x2, 2x3 and 2x4.
• Content stream ads can be image, text or video, and video is described as working with VAST 2.0, VAST 3.0 and VAST wrappers.

How it fits your ad stack

• The plugin delivers three ad unit types into the page, so plan zones for each. Whether the example widget sizes, such as 1x4 and 2x3, are images or only layouts is not clear.
• VAST is the IAB Tech Lab standard that tells a video player which ad to play, and the current line is VAST 4.x, so ask whether newer versions are covered. OpenRTB Dynamic Native Ads API v1.2 defines native ad requests and responses for programmatic, and support for it is not described. The Better Ads Standards from the Coalition for Better Ads identify ad experiences that fall below consumer expectations.

Full feature details

The Native ads plugin for Revive Adserver delivers native form of ads within the Webpage content. Native advertising is go to form of paid media for various brands where the ad experience follows the natural form and function of the user experience in which it is placed.

At this point of time the native ads plugin supports and delivers three types of ad units that can be deployed in preferred Native Adserver to achieve native objectives.

In-Feed Units

Recommendation Widgets

Content Stream

In Feed Units

Story ads/video ads that look like they are part of the news feed. In-feed units promote sponsored content within a publication’s natural index of articles. In addition to seeing original content as part of a stream, readers see sponsored content from advertisers. The content is marked as sponsored, but it blends into the publisher sites.

Ads should be delivered with image/video with in newsfeed.

Recommended widgets

Recommendation widgets are a form of native advertising where an ad or paid content link is delivered via a "widget”. It allows users to promote articles, videos, sponsored links that provides entertainment or informational value.

Image widget

Image widget will be able to add single image with image size, the destination URL and content.

Text Widget

Text widget will be added creative name, destination URL and content.

Article widget

Article object able to add more than one images/videos (inline) along with their widget sizes (2x2, 1x2, 2x3, 2x4)

Example of Recommended Widgets

Recommended widget size (1x4)

Recommended widget size(2x3)

Content Stream

Content stream ads, usually Image / Text (Content Description) / Video based can be inserted into these streaming feeds with sponsored content.

Content Image: Fully compliant with IAB standard guidelines

Content Video: It is fully compliant with VAST 2. 0 / VAST 3.0 / Vast Wrapper 2.0 / VAST Wrapper 3.0

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.