Linear Video Ads/Instream Video Ads Plugin For Revive

Instream video ads or the Linear Video ads are normally displayed before, along or at the end of a video stream while the video content are streaming.

What does this plugin do?

- This plugin allows Revive Adserver to deliver instream video ads in pre-roll, post-roll and Mid-roll positions.

- It supports Adpods* and Skippable* videos ads

- Plugin supports all video ad formats specified under VAST

- All players (JW Player, Brightcove, Ooyala, Kaltura, DaCast, BridTV, Video.Js, Cedato WP Ad Player, Radiant Media Player, FreeWheel.tv, flowplayer, fluid player) compliant with VAST are supported

- The plugin complies with the standard IAB guidelines and supports VAST 2, VAST 3, VAST 4 and VAST 4.1

- Tracks video response and ad engagement using Vast tracking events.

- Provides clear and concise statistical data for video and third party tracking events for all user roles

- Reports can be generated and exported in Excel format

Adpods - “Ad Pods” is a term used to refer to multiple ads that are placed together and then played back one after the other in a single ad break.

Skippable Ads - These are the video ads which viewers are allowed to skip it after set seconds.

Benefits of the plugin

• . In instream ads the audience is already captive and receptive to video material hence they’ll definitely view the ad even if they skip it.
• . Using Adpods feature frequency of ad breaks can be reduced and multiple ads can be played together which results in less abandonment of content and higher rates of ad viewing.
• . Skippable Ads are preferred by most of the Advertiser since only interested audience will watch the complete video ad without skipping.
• . Improved return on Investment.

Events Tracked

Video tracking events

• Start                        • First quartile              • Midpoint                 • Third quartile

• Complete                 • Pause                        • Mute/Unmute          • Full screen/Exit

• Expand/collapse       • Create View               • Accept Invitation      • Close

• Accept Invitation       • Linear                       • Close Linear            • Skip progress

• Rewind                     • Resume. 

Reports

• Advertising analysis report: Shows the breakdown of advertising for a particular advertiser or website by day, campaign and zone.
• Campaign analysis report: Shows the breakdown of advertising for a particular campaign by day, banner and zone.
• Conversion tracking report: A detailed breakdown of all conversion activity by advertiser or website.
• Campaign delivery report: Shows delivery statistics for all campaigns which were live during a specific period and highlight the campaigns which are under performing.