Product Listing Ads
Product Listing Ads are also known as shopping ads. The advertisers who are retailers or those who run an ecommerce site will get more benefits out of it. These ads display an image of a product along with a clickable link to the landing page housing the pictured product; this encourages the users to click through the website where the product is listed. They gives more detailed information to users than standard text-based ads.
• Product listing ad plugin for Revive adserver is designed to deliver a number of products as creatives in a listed format.
• To display creatives in this category it is mandatory for the plugin to have images of the items that are on sale along with real-time price information.
• Image Format supported by the plugin is JPEG, PNG, GIF and the supported format will expand upon the future technological enhancements.
• Perfectly compact able with mobile, tablets and desktops for delivering engaging creatives.
• For desktop creatives of this format, the products are displayed in 728x120 px with the price mentioned below the product image.
• In the case of mobile ads as show as 320x100 px with a maximum of three product on the listing. This ensures faster loading of ads in mobiles and therefore increases the impression rate for every creative.
• An advertiser can upload the products with the Item name, Item cost, and Destination URLs for each product. The advertiser can add up to 5 products.
• The amount will rotate with the CTA (Call To Action) and CTA is provided at the top of the creative setting.
• Admin of the plugin can include CTA like Learn More, Buy Now, Get Now, Shop Now keywords for better click-through ratio.
Plugin Benefits
• Higher click-through rates - you can get more traffic to your website with Product Listing Ads, as your campaign will get more clicks.
• Higher conversion rate - your conversion rate will improve, as people clicking through will have already seen an image of the product and the price. So, they know exactly what they are clicking on.
• Wider reach - you can reach a wider audience when you add Product Listing Ad campaigns to your online marketing strategy.
• Enhanced visibility - because of the prominent display of Product Listing Ads and you can have multiple products appear on a single search or platform.