Story ads/video ads that look like they are part of the news feed. In-feed units promote sponsored content within a publication’s natural index of articles. In addition to seeing original content as part of a stream, readers see sponsored content from advertisers. The content is marked as sponsored, but it blends into the publisher sites.
Ads should be delivered with image/video with in newsfeed.
Story ads/ video ads that look like they are part of the news feed. In-feed units promote sponsored content within a publication’s natural index of articles. In addition to seeing original content as part of a stream, readers see sponsored content from advertisers. The content is marked as sponsored, but it blends into the publisher sites.
Ads should be delivered with image/video with in newsfeed.
Frequently Asked Questions
What are In-Feed Native Ads and how do they appear within the publisher's content?
+
In-Feed Native Ads are sponsored content units that appear within a publisher's article feed or news stream. They blend with surrounding content while remaining clearly identified as sponsored advertisements.
What creative formats does the In-Feed Native Ads plugin support?
+
The plugin supports both image and video creatives within native placements. Sponsored content can be delivered in formats that naturally integrate into the publisher's content feed.
How is In-Feed native advertising different from standard banner advertising?
+
Unlike traditional banner ads placed in dedicated ad zones, In-Feed Native Ads appear directly within the editorial content stream. This creates a more seamless browsing experience and often improves engagement.
Is the sponsored content label always displayed on In-Feed native ads?
+
Yes. In-Feed Native Ads are clearly marked as sponsored content, ensuring transparency while maintaining a natural appearance within the content feed.
What are the commercial benefits of In-Feed native advertising for publishers?
+
In-Feed Native Ads often generate higher engagement and viewability than traditional display formats. Publishers can monetize content more effectively while preserving a positive user experience.
