Content Optimization
Content Optimization delivers ads only to sites whose content matches the ad, by comparing keywords against what the page actually contains. Advertisers and publishers get relevant placements that reach the right audience.
What it does
- Keywords are checked against the title, meta description, tags and other content of the site, such as anchor tags and bold or italic text, so a banner is not served to an irrelevant page.
- Advertisers pick their own keywords or content for a banner and can assign several, which gives them control over placement.
- The admin maintains the list of targeted content or keywords, so the network decides which terms are available.
- Relevant placement is expected to lift clicks and impressions, which benefits both advertiser and publisher.
How it fits your ad stack
Matching ads to page content is contextual targeting. The IAB Tech Lab Content Taxonomy v3.0 is the standard category list for it, whereas this plugin matches keywords against the page markup itself.
Full feature details
Publishing the ads in a relevant website will increase the revenue of both advertisers and publisher and also enhance the website traffic rate. Those benefits can be achieved with the help of content optimization plugin for revive ad server. This mod will deliver the ads to the well optimized website which has matching content to the ads. Thus, by publishing the banners in a relevant website the number of clicks and impression will get increased. The mod will deliver the ads to the website only if the Meta description, keywords, anchors tags, bold or italic content matches with the ads.
The website content and keywords are matched perfectly before the ad delivery so that the banners will not be delivered to any irrelevant site.
Features of this plugin
- The admin can add relevant content or keyword to the list of targeted content or keyword.
- The advertiser can able to select their desired keyword or content for the banners.
- The advertiser can able to target with multiple keywords or content by assigning it to the banner.
- The keyword comparison is done by matching it with the title, Meta description, tags and other content of the website.
Benefits of this plugin
- The plugin will deliver the ads only to the matching websites so that it will reach the right audience.
- The plugin will help to increase the revenue of both advertiser and publisher.
Frequently Asked Questions
Included with every plugin
- Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
- 3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
- Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
- Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.
Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.
Common questions
Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.
What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.
Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.
