Video Adnetwork

vJAX video ad server is a one stop technology platform that serves video advertisements to viewers across various digital channels such as websites, mobile apps, connected TV, and OTT devices from direct source and programmatic networks. It plays a crucial role in managing and delivering video ads to target audiences effectively. vJAX Video ad servers are designed to optimize ad delivery, targeting, tracking, and reporting to help publishers and advertisers maximize their ad revenue and campaign performance. 

Key features and functions of vJAX video ad server include:

• Ad Delivery: Video ad servers ensure that video ads are delivered seamlessly to viewers on different devices and platforms, taking into account factors like ad formats, sizes, and compatibility.

• Ad Targeting:They enable precise targeting of video ads based on criteria such as demographics, location, and device details, allowing advertisers to reach specific audiences effectively.

• Ad Scheduling:Video ad servers allow for the scheduling of ad campaigns to control when and how frequently ads are displayed to viewers, when to be delivered, optimizing ad exposure and engagement.

• Ad Tracking and Reporting:They provide detailed analytics and reporting on ad performance metrics like impressions, clicks, conversions, and engagement rates, helping advertisers measure the effectiveness of their campaigns.

• Ad Monetization:Video ad servers support various monetization strategies for publishers, including programmatic bidding, VAST, in-stream, and out-stream video ads, enabling them to generate revenue from their video content and websites.

Components of a Video Ad Server: 

• Ad Request Handler:The ad server receives ad requests from video players embedded on websites or within mobile apps or CTV Devices. These requests contain information about the viewer, the content being watched, and other relevant data.

• Ad Decision Engine:This component of the ad server processes the ad requests, matches them with available ad inventory, and selects the most relevant ad to serve based on targeting criteria such as demographics, location, time and device details.

• Ad Tag Generator:Once the ad is selected, the ad server generates the necessary ad tags (e.g., VAST, VPAID) that provide instructions to the video player on how to load and display the video ad.

• Ad Serving Infrastructure:The ad server is equipped with the infrastructure to deliver the video ad seamlessly to the user's device, ensuring a smooth playback experience.

• Tracking and Reporting Tools:Video ad servers track key metrics like impressions, clicks, viewability, and engagement to provide detailed insights into the performance of video ad campaigns.

• Campaign Management Tools:Advertisers and publishers can use the ad server's interface to set up, manage, optimize, and scale their video ad campaigns effectively.

Importance of Video Ad Servers: 

• Monetization:Video ad servers play a crucial role in helping publishers monetize their video content by serving relevant ads and maximizing ad revenue.

• Audience Engagement:This component of the ad server processes the ad requests, matches them with available ad inventory, and selects the most relevant ad to serve based on targeting criteria such as demographics, location, time and device details.

• Efficiency:Once the ad is selected, the ad server generates the necessary ad tags (e.g., VAST, VPAID) that provide instructions to the video player on how to load and display the video ad.

VAST: Video Ads Standard 

VAST is a common video ad serving template proposed by the IAB and it is followed universally in Adtech industries.

The IAB recently introduced VAST 4.2 and it had more advanced elements, thought the industry still follows VAST 2 and 3. Our vJAX Video ads plugin supports for the VAST 2, VAST 3, VAST 4.0, VAST 4.1 and VAST 4.2, so that the platform can be used with no limitations.

The new version brings about many important and much unsettled solutions for video advertising’s troublesome problems and processes, such as tracking, verification and interactivity.

Supported Formats:

• Skippable Ad / Non Skippable

• Ad Pods (Multiple Ads in 1 ad break)

• Short Duration Ads

• Wrapper Ads

• Pre-roll, Mid-roll and the post-roll

• Overlay Image Ad

• Wrapper Ads

• DAAST supported audio ads

• Rewarded video ads

• In-page Video ads

• Interstitial Video ads

• Video Slider Ads / Overlay video ads in webpage

Media Type Supported:

Video          • Mp4              • webM                • flv
Audio          • Mpeg            • Aac                   • m3u8

Devices and Models Supported

The plugin work seamlessly in the following devices,

• Desktop/ Laptops
• Mobile Web and App
• Tablets
• SmartTv

Also the plugin can support for the Following Business Models live

• Connected Tv
• OTT
• AVOD
• SVOD