Zeotap

About the Company

Achieving better results through high-quality data at scale and intelligent technology. The first company to win major telecom operators as data partners around the world, zeotap today has become the leader in sourcing, refining & distributing high-value data from enterprise sources. Founded in Berlin in 2014, zeotap today has offices all over the globe and counts many of the world's most prestigious brands amongst its clients.

Business Requirement Plugin in Revive Adserver for Outstream video ads

To boost the Revive Adserver advertiser's to deliver highly engaging and interactive outstream video ads that overlays on the publisher’s webpage. Advertisers to expand their reach far beyond video players, to publishers of editorial content and publishers are required to monetize their sites without pestering the readers.

Customers should always feel the videos to appear almost like organic content, those are not invasive and naturally related to content.

Solution by reviveadservermod plugin

Video outstream for HTML5 & video Js plugin’ for Revive Adserver help advertisers deliver highly engaging and interactive outstream video ads that overlays on the publisher’s webpage. Outstream video ads are played in web/mobile browser without player support as full page video overlapping the publisher’s website content.With a background image and the video player on top as per the Tag settings, video can be delivered with/without “Skip Ad” option.

Out-stream videos are the latest in this trend to bring in a new type of ad format, which would allow the publishers to display their video ads and benefit both users and advertisers.Moreover such ads have the catchy and cool formats with proven utilities to reach middle ground and bestow opportunity on the publishers to monetize their sites.

Video ads compatible with VAST 2.0 and VAST 3.0 in both display and mobile browsers.Outstream video supports the built in HTML5 player & Video JS players with product. This plugin is responsive in both web and mobile browsers with event tracking and reporting.

This unique video advertisements offer very specific benefits to advertisers - by allowing them to grab the attention of their audiences, without interrupting their viewing experience. 

Business Requirement Plugin in Revive Adserver for Site Variable/Value Tracking & Reporting

Plugin to track the site variable or value of a banner that matches with the ad tag site variable or value and provide reports for the same. The user wants to limit a banner delivery of the site variable ,the ad tag site variable matching the conditions should alone get delivered and the tracking will have to take place.

Solution by reviveadservermod plugin

Advertiser will have the option to add multiple tracking site variable/value pair parameters.
Publisers will have their own option to set the tracking Site variable. Advertiser ads matching the publisher site variable parameters will alone be displayed.

The plugin will track the site variable or value of a banner that matches with the ad tag site variable or value and provide reports for the same. The report variables along with the value get generated as dill down format for the entities like advertiser, campaign, banner, publishers, and zones. The user to get the generate the report in csv file.