Re-targeting plugin for E-commerce/ Shopping cart products

This plugin retargets visitors who browsed products on an e-commerce site, showing them dynamic banners for the products they looked at. Advertisers and ad networks serving online stores use it to bring people back who looked but did not buy.

What it does

• Retargets by product, by category or by both, so the level of detail can follow how the shop is organised.
• Turns retargeting on or off per campaign with Shopping Based or View Based storage, which lets each campaign use the behaviour signal that fits it.
• Builds dynamic banners from a default template or from custom JSON key macros, so banner content follows the product data the shop returns.
• Applies frequency capping per product, which limits how often one product is pushed at the same visitor.
• Stops retargeting a converted product or category for a week, per the product description, so other campaigns get delivery.
• Provides retargeting reports at admin level, so results can be reviewed across campaigns.

How it fits your ad stack

• Revive Adserver reads a cookie (REV_SB_ or REV_VB_ plus the client ID) that holds category, product and view data, then asks the shop for product information to fill the banner.
• The e-commerce site must provide three APIs: Category Check, Product Check and Product Gather, so this needs development work on the shop side.
• Cookie-based retargeting may fall under GDPR and CCPA/CPRA, the privacy laws most often referenced by ad tech consent tools. Support for the IAB Europe Transparency and Consent Framework or the IAB Tech Lab Global Privacy Platform is not described, so check before relying on it.

Full feature details

The ‘Re-targeting plugin for E-commerce/ Shopping cart products’  allows you to serve ads only to users who have previously engaged with your brand online. You can serve ads to anyone who has been to your website and left or people who have spent time browsing on specific product pages.

Plugin specs

Retargeting can be Enabled/disabled for Campaign.

Retargeting campaign had following features.

• Retargeting Storage Type

- Shopping Based

- View Based

• Based on target type revive ad server collect cookie from visitor browser.

• Three types of retargeting

1. 1.      Product

- Retargeting based on product

1. 2.      Product and Category

- Retargeting based on product and category

1. 3.      Category

- Retargeting based on category

• Frequency capping enabled for product
• Dynamic Banner created for Retargeting campaign with default template automatically and User can create Dynamic banner with their own template json key as macro to replace value from product json response
• Visitor access the detailed view of products in ecommerce site ,product gather service receive request, they will write visitor interested product details like id,product category in visitor cookie. Ecommerce site owner provides Product gather service. Product gather service used to collect interested product browsed by user in their ecommerce website.
• Visitor requests advertising via zone.
• Once revive ad server receive ad request from zone, its verify user browser for product cookie details. If product cookie detail available in user browser, revive ad server collect the user interested product information from visitor cookie and it should satisfy the targeted limitation.
• Product request send to product gather service using advertiser id and product id.Product gather service provide product information in json.Revive ad server update the dynamic banner json key as macro to replace dynamic product information and return the banner. Banner get deliver for retargeted campaign  as per default algorithm once banner get clicked that campaign banner get retargeted still reach the successful conversion. Once conversion achieved it will deliver like default algorithm.
• Successful conversion achieved that product or category added to block list automatically for week time encourage other campaign banner delivery.
• Retargeting Reports available in admin level.
• Perquisites from Ecommerce site:

- Provide 3 API for Category Check API/Product check API/Product gather API

- User seen details about the product gather service set cookie names as mentioned such as REV_SB_[ClientID] , REV_CB_[ClientID]  cookie in visitor browser.

- COOKIEVALUE: REV_[SB/VB]_[ClientID]=[CategoryID]/[ProductID]/[Product_view_UnixTime]/[Product_View_Count]/[Banner_View_UnixTime]/[Banner_View_Count]       

Plugin Benefits

• Ad impression possess more value as you retarget your customers
• Better chance of coversion as the viewer is reminded of a product he/she was interested in.
• Adheres to the IAB standard guidelines
• The plugin is very much easy to install and integrate with the latest version of Revive Adserver.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.