Prebid Video Cache Setup and Migration
Get Prebid video playing again
From USD 790, quoted after a short review of your video setup.
Microsoft retired its free public Prebid Cache on April 30, 2026. Video setups that relied on it can return VAST errors, and the auction may still run, so the lost revenue is hard to trace. We review your setup, recommend a replacement and configure and test it with you.
When a video ad wins an auction, Prebid stores the VAST response in a cache so the player can fetch it. Many setups used Microsoft's free public cache, which was retired on April 30, 2026. Because the auction can still run normally, the symptom is often a quiet drop in video fill or VAST errors in the player, and the cause is easy to miss.
We review how your setup uses a cache, explain the options that fit you with their cost and trade-offs, then configure and test the one you choose. For a business owner, this shows what the fix will cost, including third-party fees we do not control. For a technical manager, it gives a written recommendation that can be reviewed before any change is made.
How it works
- We review your Prebid video configuration and ad server setup.
- You receive a written recommendation, such as SSP-hosted caching or a self-hosted cache, with trade-offs and cost.
- We configure the chosen option in your Prebid setup.
- We test playback on your pages and hand over notes on what to monitor.
What is included
- A review of how your Prebid video setup uses a cache today.
- A written recommendation between the options that fit you, such as SSP-hosted caching or a self-hosted cache, with their trade-offs.
- Configuration of the chosen option in your setup.
- Test of video playback and handover notes.
Who it is for
Publishers running Prebid video, often with Google Ad Manager, whose video ads fail or have dropped since the retirement.
What is not included
Hosting costs, SSP fees and any other third-party charges. Self-hosting can be costly at scale, so the recommendation covers cost. We cannot guarantee that revenue returns to earlier levels.
Common questions
Will this restore my earlier video revenue?
We cannot guarantee that. We aim to remove the cache problem as a cause.
Is hosting included?
No. Hosting and SSP fees are third-party costs.
Do you recommend self-hosting?
Only if it suits you. It can be costly at scale, so the recommendation covers cost.
Does this apply to Google Ad Manager setups?
Many affected setups use it. The review confirms what applies to yours.
