Prebid Server Adapter Listing Assistance
Get your bidder ready for Prebid Server
From USD 1,990, quoted after the assessment.
Prebid Server runs auctions in the cloud for publishers and hosting companies. To be included, a bidder adapter needs a parameter schema, a set of test files for each media type, documentation and a hosting-neutral endpoint setup. We help you prepare these and work through the review.
Prebid Server is used by publishers and hosting companies to run auctions on the server side, so a bidder that is not included cannot be called by those setups. The project asks for a parameter schema, test files for each media type, documentation, a hosting-neutral endpoint and a maintainer contact. Teams that have only built a client-side adapter often underestimate this work.
We review your endpoint and parameters, prepare the pieces above and test end to end before you submit. For a technical manager, this reduces the risk of repeated review rounds. For a business owner, it makes the cost and scope clear before work begins, since the price is quoted after the assessment. Acceptance is decided by the project, and the adapter must be maintained after it is accepted.
How it works
- Assessment of your bidder endpoint, parameters and supported media types.
- Preparation of the parameter schema and test files, and of the adapter where agreed in the quote.
- End-to-end testing against the server.
- Submission, then support through reviewer comments within the agreed scope.
What is included
- A readiness assessment of your bidder endpoint and parameters.
- Review of the adapter code, or its preparation where agreed in the quote.
- The parameter schema and the test files for each supported media type.
- The bidder documentation and its pull request.
- End-to-end testing against the server before submission.
- Submission preparation and support through reviewer comments within the agreed scope.
- A summary of status, open dependencies and next steps.
Who it is for
SSPs, DSPs and ad networks that want publishers and Prebid Server hosts to be able to call their bidder.
What we need from you
- A working or test bidder endpoint that does not depend on one specific host or region setting.
- A shared team mailbox that can be listed as the adapter's maintainer contact.
- Agreement to keep the adapter maintained after it is accepted. The project expects adapter owners to respond to issues and update the adapter when needed.
What is not included
Building a bidder endpoint or a new adapter from scratch. This is quoted separately. Go is the preferred language for new adapters; other options are discussed during the assessment.
Important limitation
The project reviews submissions independently. We cannot guarantee approval or a date. We are not affiliated with or endorsed by Prebid.org.
Common questions
Do we need a Go developer?
Go is preferred for new adapters. We discuss options during the assessment.
Who maintains the adapter afterwards?
You do. The project expects adapter owners to respond to issues and update the adapter when needed.
Can you promise a listing date?
No. The project reviews submissions independently.
Is a Prebid.js adapter the same thing?
No. It is a separate adapter for a separate project. See our Prebid.js listing assistance service.
