Attention Measurement Pack for Revive Adserver
Attention Measurement Pack records active view time, scroll depth, viewport dwell and interaction events per placement and turns them into a configurable attention score in Revive Adserver. Publishers and advertisers see how people engage with placements, not only how often an ad loaded.
What it does
- Active view time shows how long an ad was actively in front of the visitor, which adds depth beyond an impression count.
- Scroll depth and viewport dwell show how far visitors move through a page and how long a placement stays in view.
- Interaction events are recorded per placement, so engagement is tied to a specific spot on the page.
- The attention score is configurable and its formula is visible in admin, so everyone can see how the number is produced and adjust it to your needs.
- Reports per zone and creative show which placements and which creatives hold attention, which supports decisions on layout and creative.
How it fits your ad stack
The pack records events for placements served through Revive Adserver and reports them by zone and creative in the reporting area. The Media Rating Council viewable impression standard for display counts an ad as viewable at 50% of pixels in view for at least 1 continuous second, and that definition is the usual baseline. Attention metrics have no single industry standard, and this score is not an MRC metric, so present it as your own measure alongside viewability.
Full feature details
- Records active view time per placement.
- Records scroll depth per placement.
- Records viewport dwell per placement.
- Records interaction events per placement.
- Configurable attention score.
- Score formula visible in admin.
- Reports per zone.
- Reports per creative.
Requirements
- A running Revive Adserver installation of a version listed in the Product Versions drop-down on this page.
- Access to edit the placements or tags you want to measure, if required. Details are confirmed at order.
Frequently asked questions
Is the attention score an industry standard?
No. Attention metrics have no single industry standard, and the score is not an MRC metric. The formula is visible in admin so you can see and set how it is built.
Can I change how the score is calculated?
Yes. The attention score is configurable, and the formula is visible in the admin.
What can I see in the reports?
Attention data is reported per zone and per creative.
Included with every plugin
- Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
- 3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
- Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
- Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.
Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.
Common questions
Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.
What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.
Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.
