Demand and Deal Performance Reports for Revive Adserver

Demand and Deal Performance Reports shows ad ops and sales teams how each demand source and each deal is performing in Revive Adserver. Reports cover impressions, clicks, revenue and eCPM, with pacing against deal targets.

What it does

• Reports by demand source show which partners deliver impressions and revenue, so you can see where your income comes from.
• Reports by deal ID show delivery for each direct or private deal, which gives sales teams a clear answer when a buyer asks how a deal is running.
• Pacing against deal targets over the flight dates shows whether a deal is ahead, on track or behind.
• Breakdowns by zone and day show where a source or deal performs well or poorly.
• Period comparison shows how a source or deal changed against an earlier period.
• CSV export and scheduled email reports put the numbers in front of people who do not log in to Revive.

How it fits your ad stack

The plugin reads the delivery data Revive Adserver already holds, plus revenue values entered in Revive or supplied by your demand plugins. OpenDirect v2.1 is the IAB Tech Lab API for direct and guaranteed deals, and teams that run deals often report on them by deal ID. The plugin reports only. It does not run auctions or change delivery.

Full feature details

• Reports by demand source.
• Reports by deal ID.
• Impressions, clicks, revenue and eCPM.
• Pacing against deal targets over flight dates.
• Breakdowns by zone and day.
• Period comparison.
• CSV export.
• Scheduled email reports.
• Reporting only; no changes to delivery.

Requirements

• A running Revive Adserver installation of a version listed in the Product Versions drop-down on this page.
• Demand sources and deals identified in Revive, for example by campaign naming or a deal ID field.
• Revenue values entered in Revive or supplied by your demand plugins if you want revenue and eCPM. Other details are confirmed at order.

Frequently asked questions

Does it change how ads are delivered?

No. It reports on delivery and does not change it.

Where does revenue come from?

From revenue values held in Revive or supplied by your demand plugins. Without them, reports show delivery counts only.

Can I get reports by email?

Yes. Scheduled email reports and CSV export are included.