Out-Stream Video Ads plugin for Revive Adserver

Out-stream video ads plugin for Revive Adserver deliver video ads outside of in-stream video content. Out-stream video ads leverage the existence of standard display ad units to deliver a video experience. For example, a site visitor may view an article on a news website and a muted, auto-play video ad may load in a standard display ad unit.

Out-stream video ads will not be the main focus of the page and will not be rendered in a prominent video player. They are displayed outside of a video player and are delivered in articles, social feeds, between levels of a game, etc. VAST video, both internal and external third-party VAST tags are supported and Out-stream video takes part in a single unified auction along with other video formats.

Supported Out-stream Video Ad formats

•  Desktop & Mobile Web Ad format

Desktop & Mobile Web Support Ad format

•   In-banner video

•   In-article video

•   Slider Video Ads

•   Videos Ads

•   Interstitial Video Ads

In-Banner Video

•   Supports desktop and mobile web ad delivery.

•   HTML5 video creatives triggered within a standard display banner ad on a webpage.

•   Abides standard IAB banner sizes.

•   Display banners are designed to run in-banner video campaigns.

•   Videos will be displayed over the background image and the in-banner video as a display background image and video player.

•   HTML5 creatives for in-banner video ads can be hosted directly in Display.

•   The video will be played when the user clicks on the background image and the ad unit must be 50% visible to the user.

In-Article Video

•   Supports desktop and mobile web ad delivery.

•   Delivers display ads in the present module that can be handled with insight images.

•   Ads with video-only creatives, which appear between paragraphs of editorial content, existing as a standalone branded message.

•   In-article video out-stream format supports fixed display ad slots Desktop and Mobile web .

•   When 50% of the ad unit is visible, the video automatically plays in a muted state and is automatically paused when out of view. An impression is counted on rendering the first frame of the video.

•   Once the video is finished, the ad unit remains visible with an end card, which displays the last frame of the video and a "Learn more" button which clicks to the advertiser site.

•   Some browsers do not allow autoplay video. In those instances, the poster image is shown and requires users to click to play the video

Slider Video Ads

•   The Video Slider Ads delivers the video ads with maximum 30 seconds duration at the bottom right/left corner of the screen.

•   Sliding behavior option (Right or Left) is available for advertiser to choose on banner creation.

•   When a website is loaded the user can see a video ad sliding from the bottom right/left corner of the website and it can be placed on any pages of website.

•   The video ad plays without sound and has option to unmute it; the users are also given option to pause/play the video.

•   Close button is available on the top of the ad at right side, allowing the users to close the ad at any time.

•   Ad will be paused if the user goes to another tab and plays again when the user returns to the page. Once the user closes the ad or if the entire video has been watched, the ad slides out from the bottom right of the screen and disappear.

•   Video Slider will appear during the entire scroll of the user on the website.

Video Ads

•   Responsive videos with close ad and skip ad option on desktop, tablets, and mobiles. This video shows up in-between a browsing session when the user is online.

•   Videos delivered through the plugin are muted and the user can enable it and even can restart the ad from beginning. Once the ad play time is completed, the video will be removed from the screen. Destination URL is provided with each video and upon clicking it the user will be guided to the landing page of the destination URL.

•   User have Play, Pause, Mute, Unmute, Fullscreen and Skip options. User can skip the ad by clicking the "Skip ad" button and after the skip time over. An advertiser can set Skip time as user can not skip the video till the skip time get over. Also offers a close button and the user is able to close the video ad.

•   Maximum file size permitted by the plugin is 3MB and the duration of the ad can be 60 seconds. Moreover provides options to add other third party VAST Tags.

Interstitial video Ads

•   Supports desktop, mobile web ad delivery.

•   Typical full-screen ads that will take up the entire screen space of the Desktop & mobile web.

•   The probability of a user clicking on the ad is higher in interstitial ads; also a close button is available on the top right corner of the ad and the user can return to by clicking it.

•   Supports: VAST inline ads, wrapper ads, media support includes MIME type video/MP4

•   Supported Video tracking Pixels: video start, first quartile, midpoint, third quartile, and video complete.

•   Maximum video duration: 0-30  seconds

•   Tracking pixels or destination URL can also be tracked.

Plugin Highlights

Increase brand awareness

Increase impression by In-page or native placement of the ads. Also, increase users for your brand.  

Great value

Advertisers will be only charged only when someone views the video for two seconds or more because Out-stream ads are charged based on viewable cost-per-thousand-impressions (vCPM).

Easy to manage

The plugin enables you to create your campaign, enter targeting, select your video, add a logo with two lines of text, and you’re ready to go.